Similarweb Acquires Rank Ranger™, a Leading Provider of SEO and Search Rank Tracking Solutions
May 16 2022 - 6:30AM
Business Wire
Combination Unlocks Powerful New Use Cases
for Search Professionals and Marketing Leaders
Similarweb (NYSE: SMWB), a leading digital
intelligence company, today announced its acquisition of Rank
Ranger, a market leader in SEO and rank tracking, trusted by
hundreds of companies worldwide.
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the full release here:
https://www.businesswire.com/news/home/20220516005169/en/
Source: G2, May 11, 2022. To view online,
please visit https://www.g2.com/categories/seo#grid
The acquisition expands Similarweb’s capabilities as a
comprehensive SEO suite for enterprises by combining its keyword
research and analysis capabilities with Rank Ranger’s search term
rank tracking. For the first time, this powerful combination will
give search professionals and marketing leaders a complete
understanding of their relative ‘market share’ beyond the keywords
they track.
Users will be able to monitor, track and report on the rank of
keywords over time across all leading search engines, now
connecting how they rank for key search terms with the actual
traffic those terms are driving. These combined insights will allow
search professionals to quickly identify the most effective ways to
drive traffic growth and therefore deliver greater returns on their
search investments.
"Winning in search marketing is a critical driver of business
growth for our customers," said Or Offer, Similarweb’s Chief
Executive Officer. "By combining our existing industry-leading
keyword traffic analysis features and unique data sets with Rank
Ranger’s standout rank tracking and SEO tools, we are significantly
expanding our SEO product suite for enterprises, which we’re
confident will drive a powerful competitive advantage for our
customers.”
Rank Ranger’s tools enable search professionals to monitor
progress against search marketing goals, while measuring,
optimizing, and reporting on the impact of specific strategies. The
incorporation of these capabilities into the daily workflow of
search professionals enables them to maintain high ranking for
their product and services and design winning campaigns, and gives
them the agility they need to react when rivals compete for the
same keywords, or when search trends change in their markets.
Rank Ranger tools and capabilities include:
- Rank tracking over time for important keywords or keyword
groups
- Search optimization for local markets as well as at country
level
- Link management and measurement of backlink campaigns on
ranking performance
- Advanced SEO & digital marketing reporting
- Landing page optimization
- Multiple enterprise platform integrations
"We are very excited to be joining forces with Similarweb," said
Shay Harel, Rank Ranger CEO and Founder. "Similarweb has rapidly
become the standard for companies to gauge their web and mobile-web
competitiveness. We believe our approach to search ranking and
monitoring makes for a really complementary fit with Similarweb’s
keyword analysis capabilities and best-in-class traffic data."
Rank Ranger will continue to operate as Rank Ranger, a
Similarweb company. Financial terms of the acquisition were not
disclosed.
About Similarweb: As a trusted platform for understanding
online behavior, millions of people use Similarweb’s insights daily
to strengthen their knowledge of the digital world. We empower
anyone — from the curious individual to the enterprise business
leader — to make smarter decisions by understanding why things
happen across the digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/
This press release may contain certain "forward-looking
statements" as defined in Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These forward-looking statements reflect our
current views regarding our intentions, products, services, plans,
expectations, strategies and prospects, which are based on
information currently available to us and assumptions we have made.
Actual results may differ materially from those described in such
forward-looking statements and are subject to a variety of
assumptions, uncertainties, risks and factors that are beyond our
control, including those described in our Securities and Exchange
Commission filings and reports including the final prospectus for
our initial public offering filed with the Securities and Exchange
Commission on May 11, 2021, as well as subsequent and future
filings and reports by us. Except as required by law, we undertake
no duty to update any forward-looking statements contained in this
release as a result of new information, future events, changes in
expectations or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220516005169/en/
Press: Richard Krueger Similarweb
press@similarweb.com
Investor: Raymond “RJ” Jones Similarweb
ir@similarweb.com
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