The Digital 100 acknowledges brands across
ten categories who demonstrated exceptional digital growth
performance in 2021
Similarweb (NYSE: SMWB), a leading digital intelligence company,
today announced the winners of its annual Digital 100 Fastest
Growing Online Brands, underscoring those businesses who embraced
digital strategies to outpace their competitors. Composed of the
top ten fastest-growing brands across ten sectors (totaling 100),
the winning companies exemplify the new era of accelerated digital
commerce.
Pointing to the seismic shift that brands have undergone over
the past year – as the mass adoption of new technologies such as
blockchain, at-home-entertainment and the metaverse have ushered in
entirely new markets – Similarweb’s CEO and Founder, Or Offer,
explains: “2021 was quite a ride, especially for those brands who
were able to execute on their digital marketing strategies. At
Similarweb, we’re all about empowering brands with the intelligence
they need to compete in their respective markets and accelerate
growth. Congratulations to all the winners!”
2021 - The Year of Meta, Bitcoin, At-Home Entertainment,
E-Commerce and Healthcare
In 2021, once consumers began receiving coronavirus
vaccinations, we saw a marked shift in spending towards
experiences, including travel and dining. Consumers also traveled
to the ends of the virtual metaverse and significantly increased
visits to online gaming, cryptocurrency trading and NFT
marketplaces.
But before embarking on those journeys, consumers needed to look
and feel good and increased their spending on apparel, home
furnishings and beauty products; they were particularly interested
in those with a clear branding message – specifically
sustainability and a shift to more natural products.
Six of the top web traffic-growth brands in beauty featured
“clean” products, including nakedandthriving.com (+525%). As
face masks became the norm du jour during COVID-19, consumers
shifted beauty spending to fragrances, which made up the top three
fastest growing brands in the category. These included
microperfume.com (+5,903%) and seintofficial.com
(+2,513%).
Social commerce surged in 2021, as the power of influencers rose
and it became easier to shop directly from Instagram, though this
was somewhat tempered by inflation driving stiff price competition
among sites.
Fast fashion sites drove the apparel category, led by
Shopcider.com, up 6,068%. Supply chain issues and a
particularly strong sales cycle in 2020 pressured home furnishings
sites, pushing them to invest in paid search to drive traffic.
Shoppers pivoted to D2C furniture brands, pulling back their visits
to larger sites, such as Wayfair.
As low interest rates, the rise in remote work, and limited
supply drove the housing market, mortgage lenders saw a traffic
uptick, while sites, such as zerodown.com (+3,456%) allowed
buyers to secure home loans without down payments. Digitalization
of real estate also allowed buyers and renters to cut out the
middleman via direct listings; winners included ah4r.com
(523%) and tripointehomes.com (+364%).
Lastly, 2021 remained heavily impacted by the pandemic. With the
rise in delta and omicron variants of the coronavirus, there was a
significant jump in sites related to COVID-19 testing, including
covid19criticalcare.com (+3,687%) and vaccines.gov
(+2,335%). This benefitted healthcare sites, but also food-related
sites, as consumers stepped up their in-home entertaining,
especially during the holidays.
And the Winners Are…
Following is a recap of the winners and their key web metrics in
each category:
Digital 100 2022 Winners Company Category
2021 Traffic (MM)
YoY Traffic Growth
llflooring.com Home Furnishings
22.5
11,393.0%
opensea.io Financial Services
58.0
8,492.0%
shopcider.com Apparel
8.0
6,068.0%
microperfumes.com Beauty
6.7
5,903.0%
mrbeastburger.com Food & Drink
9.3
5,004.0%
hellhades.com Entertainment/Gaming
10.1
4,609.0%
aah.org Health
23.0
3,787.0%
onehome.com Media/Classifieds/ Real Estate
80.2
3,577.0%
rakwireless.com Consumer Electronics
2.0
1,294.0%
reservationdesk.com Travel
23.0
232.0%
To see the full Digital 100 ranking and methodology, visit:
https://www.similarweb.com/corp/digital-100.
About Similarweb:
As the most trusted platform for understanding online behavior,
millions of people use Similarweb’s insights daily to strengthen
their knowledge of the digital world. We empower anyone — from the
curious individual to the enterprise business leader — to make
smarter decisions by understanding why things happen across the
digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/. The views expressed in this
Press Release are those of Similarweb, based on Similarweb’s
estimated insights.
This Press release may contain certain "forward-looking
statements" as defined in Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These forward-looking statements reflect our
current views regarding our intentions, products, services, plans,
expectations, strategies and prospects, which are based on
information currently available to us and assumptions we have made.
Actual results may differ materially from those described in such
forward-looking statements and are subject to a variety of
assumptions, uncertainties, risks and factors that are beyond our
control, including those described in our Securities and Exchange
Commission filings and reports including the final prospectus for
our initial public offering filed with the Securities and Exchange
Commission on May 11, 2021, as well as future filings and reports
by us. Except as required by law, we undertake no duty to update
any forward-looking statements contained in this release as a
result of new information, future events, changes in expectations
or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220207005068/en/
Press Contact: Richard Krueger Similarweb
press@similarweb.com
Investor Contact: Alex Wellins The Blueshirt Group, for
Similarweb ir@similarweb.com
Similarweb (NYSE:SMWB)
Historical Stock Chart
From Jun 2024 to Jul 2024
Similarweb (NYSE:SMWB)
Historical Stock Chart
From Jul 2023 to Jul 2024