Scotts® Partners with CAMP to Bring Families Together for World’s Biggest Virtual Field Day
July 22 2020 - 9:00AM
Scotts® has teamed up with CAMP, The Family Experience Company, to
bring the world’s largest virtual Field Day to families across the
country. On July 24th, in this first of its kind event, families
will enjoy a day filled with counselor-led activities right from
their home or backyard. Kicking off at 9 a.m. ET, and going through
to 9 p.m. ET, families will play and compete in Field Day games,
score points, and post photos or videos to their individual team’s
public Instagram accounts. Sign up is easy and free, just go to
www.camp.com/fieldday to register your team today!
“We’re thrilled to bring this truly unique event to backyards
across America this summer,” said Ashley Bachmann, Vice President,
Lawns, Scotts. “Our hope with Field Day is that families can take
the day to focus on making some great memories with one another and
have a blast in the process!”
Once registered, families will be sorted into one of three
teams: The Bears, The Cobras, or The Tigers and then assigned a
team captain. Throughout the day, teams will compete in exciting
games like Pool Noodle Javelin, Tic-Tac-Throw, Relay Races, Buried
Treasure and more! For a complete list of Field Day games, click
here.
“With summer in full swing, families are craving fun and
creative ways to play outdoors,” said Ben Kaufman, Founder and CEO,
CAMP. “We teamed up with Scotts to create an amazing experience
that kids and grownups can enjoy together. Our spirited CAMP
Counselors will inspire everyone to get outside and have some
backyard fun at the world’s largest Field Day.”
Families that score the most points for the winning team at the
end of the day are eligible to win the following prize
packages:
1st Place: A CAMP gift box with $1,000 worth of
toys and gifts.2nd Place: A CAMP gift box with
$500 worth of toys and gifts.3rd Place: A CAMP
gift box with $250 worth of toys and gifts.
For official rules, visit www.camp.com/fieldday/rules.
About Scotts Miracle-GroWith approximately $3.2
billion in sales, the Company is one of the world’s largest
marketers of branded consumer products for lawn and garden care.
The Company’s brands are among the most recognized in the industry.
The Company’s Scotts®, Miracle-Gro® and Ortho® brands are
market-leading in their categories. The Company’s wholly-owned
subsidiary, The Hawthorne Gardening Company, is a leading provider
of nutrients, lighting and other materials used in the indoor and
hydroponic growing segment. For additional information, visit us at
www.scottsmiraclegro.com.
About CAMPCAMP is a Family Experience Company
that creates digital and physical experiences that blend play with
product. Launched in 2018, CAMP has 5 retail locations across New
York, Texas and Connecticut and meets families everywhere they are
via its online content, owned, and branded experiences. For more
information, please visit CAMP.
A video accompanying this release is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/d4cf2f09-2800-4cb9-a404-632705686935
Lauren Clintonlauren.clinton@scotts.com6144065311
Jon RidzonJonRidzon@mullenlowe.com603-918-0474
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