SAN FRANCISCO, May 5, 2021 /PRNewswire/ -- Salesforce
(NYSE: CRM) and Disney Studios Content today announced an
innovation partnership to help support Disney marketers and
filmmakers using the Salesforce platform.
By naming Salesforce a StudioLAB Innovation Partner, the
companies will explore new ways to use technology to manage and
accelerate the content production lifecycle and support the
creation of content — from the earliest ideas in development all
the way through post-production and marketing.
Using technology from Salesforce Customer 360, which includes
industry-leading apps spanning sales, service, marketing and
commerce, the partnership will initially focus on reimagining
production by:
- Developing digital workflows to help manage the production and
marketing of Disney Studios content.
- Supporting executive decision-making by providing a 360
real-time view of the performance of media properties.
- Deploying simple, mobile-first technologies to help studio
personnel access updates and trigger workflows quickly from any
device, anywhere.
"Disney's creative leadership has inspired generations with
emotional storytelling and imaginative experiences," said
Sarah Franklin, President and Chief
Marketing Officer, Salesforce. "At Salesforce, we've worked to
create similar magic with our brand, events and global community of
Trailblazers. We are thrilled at the opportunity to help StudioLAB
and their efforts to support Disney advance their storytelling
with our technology."
"Salesforce's platform gives us the ability to accelerate and
better coordinate the production process," said Jamie Voris, Chief Technology Officer, Disney
Studios Content. "With Salesforce as our Innovation Partner, we can
equip our marketers and storytellers with world-class technology to
better deliver against the incredible slate of content we have
planned for streaming and theatrical audiences."
Additional Information
- To learn more about how Salesforce brings companies and
customers together, visit here.
- To learn more about The Walt Disney Studios StudioLAB, visit
here.
About Salesforce
Salesforce, the global CRM leader,
empowers companies of every size and industry to digitally
transform and create a 360° view of their customers. For more
information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
About Disney Studios Content
Disney Studios Content
encompasses a collection of world-class entertainment studios,
including Disney, Walt Disney Animation Studios, Pixar Animation
Studios, Marvel Studios, Lucasfilm, 20th Century Studios and
Searchlight Pictures that produce high-quality cinematic
storytelling for both theatrical and streaming release on Disney+
and Hulu.
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SOURCE Salesforce