SAN FRANCISCO, June 5, 2017 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, today announced the Salesforce Data
Management Platform (DMP) was named a leader by Forrester Research
in its report The Forrester Wave™: Data Management Platforms, Q2
2017. The report evaluated 11 vendors based on 35 criteria,
including current offering, strategy and market presence.
Salesforce received the highest possible scores among all
reviewed vendors for the strategy and market presence categories.
The report states that Salesforce DMP "approaches data management
differently from other DMPs: Rather than algorithmically deriving
insights from aggregated data, Salesforce DMP ingests raw data and
applies machine learning to allow insights to bubble up,
eliminating the inherent biases that algorithms entail...The
company's approach works, as one client said: 'Over 85% of our
traffic comes from in-app mobile sources. Salesforce DMP has been
able to manage our user identify issues, providing deep matches to
second- and third-party data sources and addressing a broad range
of design needs.' Surveyed customers gave Salesforce DMP high
praise for change management, segment creation and management, data
security and leakage prevention, flexibility and usability of the
user interface, privacy capabilities, cost, and overall
flexibility."
"In today's connected world, marketers must leverage data to
personalize every experience a consumer has with a brand across
ads, websites, social marketing, commerce and more," said
Bob Stutz, CEO of Marketing Cloud,
Salesforce. "With Salesforce DMP, companies can harness billions of
data signals to optimize every touchpoint of the customer journey
and build breakthrough brand experiences, deepen consumer
engagement and improve business performance."
Salesforce DMP helps leading marketers and media companies
capture, unify and activate consumer data signals across every
device and channel in real time. Every month, Salesforce DMP
interacts with more than 3.5 billion browsers and devices, supports
more than 200 billion data collection events, and processes more
than 5 billion CRM records. As part of the world's #1 CRM platform,
Salesforce DMP enables companies to make every customer touchpoint
count across the customer journey.
Additional Information
- The 2017 Forrester Wave for Data Management Platforms is
available here:
https://www.salesforce.com/form/marketingcloud/forrester-wave-data-management-platforms-2017.jsp
- Learn more about Salesforce DMP here:
https://www.salesforce.com/products/marketing-cloud/data-management/platform/
Connect with Salesforce Data Management Platform
- Like Salesforce DMP on Facebook:
https://www.facebook.com/KruxDigital/
- Follow @SalesforceDMP on Twitter
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Salesforce, Salesforce Service Cloud and others are among the
trademarks of salesforce.com, inc. Other names and brands may be
claimed as the property of others.
© 2017 salesforce.com. All rights reserved.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/salesforce-data-management-platform-named-a-leader-by-independent-research-firm-300468936.html
SOURCE Salesforce