Celebrity Cruises Introduces 'Celebrity iLounge'
February 18 2010 - 10:43AM
PR Newswire (US)
Contemporary new venue allows guests to 'stay social,' shop and
learn MIAMI, Feb. 18 /PRNewswire-FirstCall/ -- With the launch of
its new brand platform, "Designed for you," last month, Celebrity
Cruises reinforced its commitment to delivering the ultimate
combination of ship design, service, cuisine and programs for
cruise lovers. And today, it announced plans for a new venue whose
design, products and programming are sure to appeal to today's
cruisers. When Celebrity Eclipse - the third in Celebrity Cruises'
stylish Solstice Class fleet of ships - launches in April, guests
will find the first "Celebrity iLounge." Designed to not only offer
a hip, modern lounge ambience, Celebrity also created the space to
offer what its guests said they wanted most in an Internet cafe:
easy access to the Internet, inspiring classes and new products.
The Celebrity iLounge is composed of three main areas: a series of
26 contemporary workstations where guests can check their e-mail,
retain their social media connections, or print boarding passes; a
retail space offering cruisers the opportunity to see and try out
the latest MacBooks®, iPods® and accessories; and an enrichment
center where certified staff will offer guests tips on Mac or iPod
usage. "Our new Celebrity iLounge is a direct outgrowth of our
'Designed for you' brand platform, and our commitment to listen to
our guests and offer experiences and programs expressly designed
for them," said Celebrity's President and CEO Dan Hanrahan. "Our
surveys show that our guests rely heavily on the Internet for
research, learning and staying in touch, so we think this new
offering will be a big hit, as will the contemporary online classes
offered through the 'Discover' series of our inspiring and
enriching 'Celebrity Life' experiences." Enhancing the "Discover"
component of its "Celebrity Life" series of inspiring enrichment
and entertainment experiences, Celebrity will offer in the
Celebrity iLounge a series of engaging new courses designed to suit
its guests' interests - including do-it-yourself photo books, movie
editing and web design, through programs including iPhoto, iMovie,
iDVD and iWeb. And whether guests are savvy or novice users of Mac
or iPod products, Celebrity's certified staff will be well-equipped
to assist, following more than 125 hours of training in operating
systems, applications, and products. They also will be poised to
illustrate to guests the differences between Macs and PCs. Guests
eager to expand their collection of merchandise will find the
Celebrity iLounge an enticing venue, too. As an Authorized Apple
Reseller, Celebrity will have products available for guests to
purchase, including iPods, MacBooks, and essential accessories.
Located on deck six of Celebrity Eclipse, the Celebrity iLounge
will house the 26 MacBook Pro's, classroom and retail area, in
addition to display pods, a 56-inch flat-screen TV for use during
classes, and an accessible workstation. The Celebrity iLounge also
will be presented on Celebrity Silhouette, which launches in 2011,
and the fifth ship in the Solstice Class fleet, which sets sail in
2012. Celebrity Cruises is designed for discerning cruisers, with
modern, sophisticated environments, impeccable service, enriching
and inspiring onboard programs, and world-class cuisine. The
ultimate in premium cruising, Celebrity sails in Alaska, Bermuda,
California, Canada/New England, Europe, the Pacific Coast, Panama
Canal, South America, and year-round in the Caribbean and the
Galapagos Islands. Celebrity also offers immersive cruisetour
experiences in Alaska, Canada, Europe and South America.
Celebrity's mega-series of honors include being named the top
mega-ship line in Conde Nast Traveler's annual Readers' Choice
Awards (November 2009). Celebrity's fleet currently consists of
nine ships. Its $3.7-billion investment in building five stylish
Solstice Class ships between 2008-2012 represents the largest
newbuild commitment for a single brand in industry history. For
more information, call your travel agent, dial 1-800-437-3111 or
visit http://www.celebritycruises.com/. DATASOURCE: Celebrity
Cruises CONTACT: Elizabeth Jakeway, +1-305-539-6127, , or Tavia
Robb, +1-305-539-6721, Web Site: http://www.celebritycruises.com/
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