Prudential, Vitality Global expand partnership in Latin America
February 28 2023 - 8:00AM
Business Wire
Building on success in Argentina and Brazil, Prudential
Financial and Vitality Global are making holistic wellness
achievable for more Latin Americans.
Prudential Financial, Inc. (NYSE: PRU) and Vitality Global, a
leading health and well-being company offering smart InsurTech with
the goal to build a healthier world, have entered a 10-year,
expanded partnership. Under this agreement, Prudential will
leverage Vitality’s model to promote healthier lifestyles to
complement its Total Wellness offering throughout Latin
America.
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Federico Spagnoli, Vice President,
International Wellness Solutions, Prudential International
Insurance (Photo: Business Wire)
This new agreement expands on the successful partnership the two
firms launched in 2020 to offer health and wellness services in
Brazil and Argentina through the Vitality program. This
collaboration supports Prudential’s broader strategy of expanding
access to a suite of physical, mental and financial wellness
solutions across emerging markets in Latin America and beyond.
“Based on the outstanding results of our joint offering in
Brazil and Argentina and aligned with our mission to democratize
access to Wellness, I am proud that our expanded partnership with
Vitality will allow Prudential to help more people to live longer
and better lives,” said Federico Spagnoli, vice president,
International Wellness Solutions at Prudential International
Insurance. “This collaboration will enable our growth in emerging
markets by delivering the differentiated products customers need
and want.”
Prudential’s Total Wellness offering allows insurers and
employers to provide customers and employees tools and resources to
promote their physical, mental and financial health, leading to
better productivity and performance.
Using a smartphone and/or fitness tracker, participants can
easily access a diverse range of activities and track their
progress. By meeting their weekly activity goals, members can earn
rewards that are redeemable for a variety of goods and services,
such as movie tickets, coffee, and other merchandise. Additionally,
there is a monthly reward program where participants can earn a
free wearable device if they meet their monthly activity goals. For
insurance customers, an annual discount on insurance premiums is
available based on their Vitality status. This powerful wellness
ecosystem offers an easy and effective way to encourage healthy
behaviors and promote a more active lifestyle.
“Together with Prudential, the opportunity we have to impact a
continent’s health is hugely exciting for us,” said Barry
Swartzberg, CEO of Vitality Global. “Our expansion across Latin
America will enable us to enhance the lives of tens of millions of
people in the coming years. A common trend across the region is a
strong demand for digital care and wellness solutions — which we
will help provide.”
ABOUT PRUDENTIAL
Prudential Financial, Inc. (NYSE: PRU), a global financial
services leader and premier active global investment manager with
approximately $1.4 trillion in assets under management as of Dec.
31, 2022, has operations in the United States, Asia, Europe, and
Latin America. Prudential’s diverse and talented employees help
make lives better by creating financial opportunity for more people
by expanding access to investing, insurance, and retirement
security. Prudential’s iconic Rock symbol has stood for strength,
stability, expertise, and innovation for nearly 150 years. For more
information, please visit news.prudential.com.
ABOUT VITALITY GLOBAL
Vitality Global is a leading health and well-being company
offering smart InsurTech with the goal to build a healthier world.
Vitality Global is responsible for Discovery’s expansion of
Shared-Value Insurance beyond South Africa and the United Kingdom.
Through partnerships with forward-thinking insurers and employers,
Vitality Global unlocks shared-value insurance — with a growing
membership base of 30 million people across 40 markets. Visit
vitalityglobal.com.
CONNECT WITH US: Visit prudential.com Follow
@PrudentialNews Follow on LinkedIn
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version on businesswire.com: https://www.businesswire.com/news/home/20230227005835/en/
MEDIA For Prudential Mei-Tai Yee +1
973-715-2953 mei-tai.yee@prudential.com
For Vitality Global Felicity Hudson +27
71 680 0234 felicityh@discovery.co.za
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