MINNEAPOLIS, April 7, 2021 /PRNewswire/ -- Polaris
Inc.(NYSE: PII) is once again joining forces with International
Female Ride Day (IFRD) to further celebrate and accelerate the
participation of women in powersports. The 15th annual IFRD returns
to the first Saturday of May, when women in over 120 countries ride
their motorcycles, off-road vehicles, snowmobiles or other
powersports vehicles in unity and support of the female riding
community. This year's theme, #FocusFemaleForward, emphasizes the
goals of IFRD, including encouraging new women to ride while
shining a light on the diverse participation of women already
engaging in powersports.
Since its inception, International Female Ride Day has
shone a spotlight on women riders and the female powersports arena.
Over the last decade, female ridership has increased significantly,
and the momentum generated on this one day, is needed to continue
advancing the future of motorcycling and powersports for
women.
"It's exciting to have Polaris as a sponsor, teaming up to
encourage even more women to join the movement," said Vicki Gray, IFRD Founder and inaugural member of
Polaris' Empowersports Women's Riding Council. "This year, women
around the world will be active, riding in celebration, unity and
support of the female riding community more than ever before.
Whether on roads, dirt, sand or snow, riding continues to be an
exhilarating, liberating and a fulfilling activity for women of all
skill levels. The female riding community continues to expand every
year, and this is our day to celebrate."
Since partnering with IFRD last year, Polaris has expanded its
efforts to champion the growth of female riders and help broaden
their voice in the industry with the launch of their Empowersports
Women's Riding Council. Comprised of 12 trailblazing women who are
riders, adventurers, leaders and entrepreneurs, the council members
work with Polaris to drive industry inclusion and representation of
women and to inspire more ladies to participate in powersports.
"Every day, scores of women put on their helmet and point their
ride towards an open road, mountain or trail," said Pam Kermisch, Polaris Chief Customer Engagement
and Growth Officer. "IFRD is about taking a moment to celebrate how
incredible that sisterhood is while encouraging female riders to
bring along other women in their lives to share in the riding
experience. We believe in uplifting the voices of our female riders
across the powersports industry. Helping female ridership flourish
and creating a sense of community is important for women, as well
as the powersports community."
JOIN THE MOVEMENT
Participation in IFRD is easy—
"Just Ride!" Women around the world
can celebrate the day by simply getting outside to ride their
motorcycle or powersports vehicle, no matter the distance or
whether riding solo or with friends and family. Riders can also
take part in the digital celebration by sharing photos of their
rides on social media using the hashtags #IFRD2021,
#FocusFemaleForward and #InternationalFemaleRideDay to be entered
in the global photo contest.
Limited access to a powersports vehicle? Polaris Adventures
offers Polaris RZR®, Slingshot®, and
snowmobiles rentals and custom ride experiences at locations
throughout the U.S., providing the opportunity for riders to try a
new terrain or participate without owning a powersports
vehicle.
No matter how or where you ride, Polaris and IFRD encourage safe
riding practices. Wear appropriate safety gear, perform pre-ride
vehicle checks and follow local and CDC guidelines for social
distancing to protect against the spread of COVID-19. Riders
participating in IFRD can proudly wear IFRD branded apparel and
show off the official IFRD logo on their social handles or on their
vehicles. Visit the IFRD website to learn more, including ways to
participate, helpful tips for preparing your ride and photo
inspirations from previous years.
More about IFRD
International Female Ride Day® is a
globally synchronized ride day for women motorcycle riders and
women powersport enthusiasts. Referred to as a "movement" by its
participants, its call to action, "Just
Ride! ©" asks women to be on their motorcycles or
powersports vehicles on the first Saturday of May each year.
Created in 2007 by Vicki Gray, a
lifetime motorcycling advocate, road, and race instructor – with
the purpose to profile and highlight the many diverse women
enjoying the activity of motorcycling. Its mission, among several,
is to that of building awareness and parity for women globally
across all forms of motorsport and powersports. IFRD simultaneously
encourages other women to take up the activity. The event is
managed under the MOTORESS® canopy.
More about Polaris
As the global leader in
powersports, Polaris Inc. (NYSE: PII) pioneers product
breakthroughs and enriching experiences and services that have
invited people to discover the joy of being outdoors since our
founding in 1954. With annual 2020 sales of $7.0 billion, Polaris' high-quality product
line-up includes the Polaris RANGER, RZR and GENERAL side-by-side
off-road vehicles; Sportsman all-terrain off-road vehicles; Indian
Motorcycle mid-size and heavyweight motorcycles; Slingshot
moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats,
including industry-leading Bennington pontoons. Polaris enhances
the riding experience with parts, garments and accessories, along
with a growing aftermarket portfolio, including Transamerican Auto
Parts. Polaris' presence in adjacent markets includes military and
commercial off-road vehicles, quadricycles, and electric vehicles.
Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. www.polaris.com
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SOURCE Polaris Inc.