The Auto Firm, out of Miami, & DUB, out of
Los Angeles, Face Off to Customize a 2020 Slingshot, Showcasing the
Ultimate Display of Self-Expression; Ensuing Fan Vote following
SEMA Unveil to Name the ‘Best of the Builders’
Polaris Slingshot itself is a statement, but serves as the
ultimate form of self-expression with limitless customization
opportunities. Few vehicles offer such an approachable and unique
canvas for personalization through customization.
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the full release here:
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Slingshot's Best of the Builders: East vs
West (Photo: Business Wire)
With the all-new 2020 Slingshot as the playing field, Polaris
Slingshot today announced a bi-coastal build-off between two
renowned automotive customizers: The Auto Firm and DUB. Based in
Miami, The Auto Firm featuring Alex Vega has partnered with Pop
Superstar, Singer-Songwriter Teyana Taylor. From Los Angeles, DUB
will be personalizing its Slingshot for Songwriter, Record Producer
and Legendary Drummer Travis Barker.
“We’re extremely excited to host our first-ever, official East
vs West Slingshot build-off,” said Chris Sergeant, Vice President
of Polaris Slingshot. “This contest is a means to inspire and drive
the authentic passion within our nationwide Slingshot community to
personalize their rides. We’ve partnered with some of the most
well-known, extremely talented customizers and superstars that
exude personality. We cannot wait to see what they come up
with.”
Squaring off head-to-head, each build team will design and
modify a stock 2020 Slingshot SL. With inspiration and direction
from their celebrity partner, each build team will create a
one-of-a-kind custom ride that truly embodies the celebrity’s
personality. The goal is to allow Teyana Taylor and Travis Barker
to make their mark by adding custom features. Showcased on
Slingshot’s social channels, fans will join the builders and
receive exclusive behind-the-scenes updates throughout the
customization process.
“In 2017, I joined the Slingshot community when Alex and his
team customized my ride. There is really nothing like the Slingshot
on the road and personalizing it to your interests is half the
fun,” said Taylor. “This year, with an all-new vehicle, I’m excited
to collaborate with Alex and his team and truly create something
unique and special.”
“Even in its stock form, the Slingshot is packed with style and
personality, but having the DUB team personalize my ride is
extremely exciting,” said Barker. “Customizing a vehicle isn’t too
different from writing or producing music – they both serve as a
platform of self-expression, and I’m excited to work alongside DUB
to create a one-of-a-kind masterpiece.”
With the builds now under way, fans can follow Slingshot on
social media (Facebook, Instagram, Twitter) and track along with
exclusive behind-the-scenes updates from the builders. Build teams
will have their final customized ride completed and ready for
public reveal and display at the SEMA show in Las Vegas beginning
November 3, 2020. At that point, an ensuing fan vote on
PolarisSlingshot.com will determine the “Best of the Builders.”
Facing off in Slingshot’s Best of the Builders: East vs West are
two of the most accomplished and recognizable groups within custom
car culture, The Auto Firm featuring Alex Vega and DUB.
The Auto Firm Known for its
unique style of combining art and work, The Auto Firm has extensive
experience building and modifying motor vehicles. Founder Alex Vega
and team have designed Slingshots for a number of high-profile
clients. Among those include Teyana Taylor in 2017, when the team
rebuilt the transmission from a manual to an automatic. With an
all-new powertrain, and the SL featuring AutoDrive, Vega and his
team can focus solely on personalizing the interior and
exterior.
“The Polaris Slingshot is one the easiest vehicle platforms to
customize. Because of its unique autocycle classification, and the
simplistic nature of the components, the platform is very
approachable for anyone to modify and personalize,” said Vega.
“Polaris has also done a great job providing the components
necessary for the average owner to easily customize their ride. A
wide variety of factory accessories - from custom-painted
components and performance tune-ups, to functional additions like
added storage, and even heated and cooled seats. Anyone can buy a
Slingshot and truly make it a one-of-a-kind ride right from the
factory.”
DUB Based out of Los
Angeles, DUB is a leading, authoritative voice in the urban
automotive lifestyle scene. They are founders of the urban
automotive lifestyle publication, DUB Magazine, as well as the
highly-rated television show, The DUB Magazine Project, and
creators of the DUB Show Tour. DUB is a pioneer in the celebrity
car culture space as well as what is known as the ‘DUB’ market. DUB
Magazine’s Custom Auto Show and Concert Tour™ spawned a new era of
urban car culture and lifestyle. DUB has designed and customized
hundreds of vehicles for top celebrities.
“It’s a real honor to be partnering with Travis Barker and
competing in Slingshot’s Best of the Builder contest,” said Myles
Kovacs, President of DUB. “We know Alex and his team very well, so
we expect nothing less than an incredible work-of-art. But we also
know our team of craftsmen intend to build something really special
and turn heads when the sheet is pulled at SEMA.”
With a driving experience unlike anything else on the road, the
ordinary becomes extraordinary. Everyday drives are turned up to
the next level. The all-new 2020 Slingshot lineup, featuring 70
percent new vehicle content and Slingshot’s new AutoDrive
automatic-manual transmission, opens the door for legions of
drivers to experience the unique driving sensation of a Slingshot.
Further enhancements to the 2020 lineup include a revised chassis
and suspension and a Polaris-built ProStar 2.0L DOHC four-cylinder
engine, which produces up to 203 horsepower. All 2020 models
include a redesigned interior with upgraded finishes, added storage
compartments and a new leather-wrapped, flat bottom steering
wheel.
For more information on Polaris Slingshot, visit
PolarisSlingshot.com, or follow along on social media:
Facebook.com/PolarisSlingshot, @Slingshot on Twitter and
@PolarisSlingshot on Instagram. For information on Slingshot rental
locations, visit Adventures.Polaris.com.
About Polaris Slingshot Polaris Slingshot, a wholly-owned
brand of Polaris Inc. (NYSE: PII), continues to define the category
through style, driving experience and community with our
three-wheeled autocycle. With AutoDrive and manual transmission
options, an open cockpit, side-by-side seating, 5” drive height and
a 2.0-liter 4-cylinder engine, Slingshot comes in a variety of
models that are sure to make a statement. Step into a Slingshot for
an adventurous and unrivaled experience. Learn more, visit
slingshot.polaris.com.
Slingshot is a three-wheeled motorcycle. It is not an
automobile. It does not have airbags and it does not meet
automotive safety standards. Three-wheel vehicles may handle
differently than other vehicles, especially in wet conditions.
Always wear a DOT-approved full-face helmet and fasten seatbelts.
The Driver may need a valid motorcycle endorsement. Drive within
the limits of the law and your own abilities. Read, understand, and
follow your owner’s manual. Never drive under the influence of
drugs or alcohol. Vehicle modifications and use of non-authorized
accessories may void the vehicle warranty. Unless noted, trademarks
are the property of Polaris Industries Inc. © 2020 Polaris
Industries Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20200804005385/en/
Lia Giordano The Brand Amp 562-489-6504 lia@thebrandamp.com
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