NEW YORK, Dec. 1, 2020 /PRNewswire/ -- ViiV Healthcare and
Shutterstock Studios today announced the launch of a new online
photo gallery 'HIV in View', produced by Shutterstock
in collaboration with ViiV Healthcare. The collection, curated with
the support of people living with HIV, leverages Shutterstock's
global network of over one million creators to deliver a repository
of high-resolution images depicting what it means to live with HIV
today. Across four countries (the United
Kingdom, Kenya,
Uruguay, Portugal), people living with HIV stepped
forward to be among the first photographed for this gallery,
embarking on a shared ambition to help shift the world's perception
of HIV and move away from outdated stereotypes. From World AIDS Day
2020, the gallery will be free for all to access and use in
projects, campaigns and communications* in the hope that it will
increase awareness around HIV and break down barriers to stigma
that still exist.
Doreen Moracha, aged 28, from
Nairobi, Kenya, one of the first
people to be photographed for the gallery and HIV Advocate,
said, "I am so proud to be one of the first people to be
photographed for the HIV in View gallery and to be part of a
movement for change to represent real people living with HIV, their
stories and experiences. Until the world sees HIV for what it
really is, we are not going to make the progress we need to disrupt
stereotypes of what it's like to live with HIV. If my photographs
can change just one person's opinion of what it means to live with
HIV today, I will know we are a step closer to reaching this
goal."
Today, living with HIV is a very different experience from just
ten years ago. Advances in prevention, treatment and care mean that
people living with HIV can live longer, healthier lives, with a
person starting treatment at 20 years old now able to expect to see
their 77th birthday.1 Despite these advances,
people living with HIV face unique challenges that affect their
quality of life every day. Stigma remains a stubbornly persistent
threat to the health and well-being of many people living with HIV
and can often impact their ability to consistently access
life-saving treatments and social support
systems.2 In the battle to challenge the negative
assumptions about HIV, shining a light on the truth can be a potent
strategy. Sharing the true picture and experiences of people living
with HIV is key to undermining stigma.
Deborah Waterhouse, CEO, ViiV
Healthcare, said, "At ViiV Healthcare, our mission is to leave
no person living with HIV behind and reducing HIV-related stigma is
key to achieving this. For too long, the public has been presented
with outdated representations of what it is to live with HIV.
Working with Shutterstock has underlined how a lack of widely
accessible, present-day HIV imagery continues to hold us back. With
the launch of the 'HIV in View' gallery, people across the world
can now download authentic photography for free. As a company, we
are making a pledge to use images of real people living with HIV
across all of our platforms, where applicable, moving forward and
we encourage others to do the same. Living with HIV has changed,
and we invite the world to help us show
this."
Michael Carfagnini, GM Global
Shutterstock Studios, said, "ViiV Healthcare's work
in continuing to fight HIV-related stigma until people living with
HIV are understood and accepted sparked a unique opportunity for
Shutterstock to collaborate through powerful visuals.
There is always a need for authentic and fresh imagery accurately
depicting what it's like to live with HIV. At Shutterstock, we
strive to empower the world's storytellers through our content and
services such as those offered through our new Studios division
enabling brands and agencies to tell their unique stories. This
presented an opportunity to prove the effectiveness and
adaptability of our global network of contributors who would be
tasked with safely depicting this crucial story, in a much more
challenging time to do photography and videography with a pandemic
limiting production around the world. This project and the various
teams involved both at Shutterstock and ViiV Healthcare truly
demonstrated the impact passion brings to creative projects, and we
saw the same quality from our contributors and people living with
HIV featured in the imagery."
The 'HIV in View' gallery is produced by Shutterstock and
created in collaboration with ViiV Healthcare. All images can be
downloaded royalty free here:
https://www.shutterstock.com/explore/viiv-collaboration.
Notes to editor
*The HIV in View collection will be
offered for free under Shutterstock's standard license to use in
projects, campaigns and communications. Users who require the
enhanced license will be charged the higher license fee, of which
100% of the proceeds will be donated to (RED), a non-profit
organisation helping fund the fight to end AIDS, at the discretion
of Shutterstock. For additional information on the license
comparison, visit:
https://www.shutterstock.com/license-comparison
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK),
directly and through its group subsidiaries, is a leading global
provider of high-quality licensed photographs, vectors,
illustrations, videos and music to businesses, marketing agencies
and media organizations around the world. Working with its growing
community of over 1 million contributors, Shutterstock adds
hundreds of thousands of images each week, and currently has more
than 350 million images and more than 20 million video clips
available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The company's brands also include Bigstock, a
value-oriented stock media offering; Shutterstock Custom, a custom
content creation platform; Offset, a high-end image collection;
PremiumBeat, a curated royalty-free music library; and Shutterstock
Editorial, a premier source of editorial images and videos for the
world's media.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
About ViiV Healthcare
ViiV Healthcare is a global
specialist HIV company established in November 2009 by GlaxoSmithKline (LSE: GSK) and
Pfizer (NYSE: PFE) dedicated to delivering advances in treatment
and care for people living with HIV and for people who are at risk
of becoming infected with HIV. Shionogi joined in October 2012. The company's aims are to take a
deeper and broader interest in HIV/AIDS than any company has done
before and take a new approach to deliver effective and innovative
medicines for HIV treatment and prevention, as well as support
communities affected by HIV.
For more information on the company, its management, portfolio,
pipeline, and commitment, please visit
www.viivhealthcare.com.
About GSK
GSK is a science-led global healthcare
company with a special purpose: to help people do more, feel
better, live longer. For further information please visit
www.gsk.com/about-us.
Cautionary statement regarding forward-looking
statements
GSK cautions investors that any forward-looking
statements or projections made by GSK, including those made in this
announcement, are subject to risks and uncertainties that may cause
actual results to differ materially from those projected. Such
factors include, but are not limited to, those described under Item
3.D "Risk Factors" in the company's Annual Report on Form 20-F for
2019 and as set out in GSK's "Principal risks and uncertainties"
section of the Q3 Results and any impacts of the COVID-19
pandemic.
Registered in England &
Wales:
No. 3888792
Registered Office:
980 Great West Road
Brentford, Middlesex
TW8 9GS
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1 May
et al. Impact on life expectancy of HIV-1 positive individuals of
CD4+ cell count and viral load response to antiretroviral therapy.
Available at: https://pubmed.ncbi.nlm.nih.gov/24556869/ Last
accessed: November 2020.
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2 Avert. HIV stigma and
discrimination. Available at:
https://www.avert.org/professionals/hiv-social-issues/stigma-discrimination
Last accessed: November 2020.
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SOURCE Shutterstock, Inc.