ROCKAWAY, N.J., Sept. 30, 2021 /PRNewswire/ -- Party City,
the global celebrations leader, is providing consumers with ways to
easily shop costumes, décor, balloons and more to ensure festive
celebrations as unique as the ways they'll be partying this
Halloween. The company recently surveyed nearly 1,400
decision-making moms across the country to reveal their family's
attitudes and plans surrounding the upcoming holiday. Key findings
include:
- 80 percent of those surveyed consider Halloween a
season, and nearly half agree it begins October 1st
- 70 percent of respondents say their child will wear
their Halloween costume 2-5 times
- If pandemic restrictions stay in place or increase, most
families expect to increase their indoor and lawn decorations
for Halloween
- More than half of those surveyed plan to do their
Halloween shopping online this year due to pandemic safety
precautions
Party City is providing consumers with costumes, décor, balloons
and more to ensure festive Halloween celebrations.
"Halloween season is the most anticipated time of the year at
Party City, and we know celebrations are desired now more than
ever," said Brad Weston, Party
City's President & CEO. "Our goal throughout the pandemic was –
and still very much remains – to make life a little easier for our
customers and help them celebrate moments big or small in ways they
are comfortable with, whatever that might look like this year. As
an easy one-stop shop for all things Halloween, we can proudly give
our consumers everything they need to create special, joyful
Halloween experiences we know everyone is looking forward to."
Beginning later this month and extending through Halloween,
Party City will inspire festive ways for consumers to celebrate –
from the season's hottest costumes and décor sure to make a
statement to surprise and delight pop-up "Boo-Loon" balloon
installation experiences across the country:
A Larger-than-Life Holiday: Be on the lookout for
Party City's spectacular Boo-Loon installations popping up in
nearly twenty markets around the country this Halloween season.
Anchored by a first-of-its kind balloon pop-up experience in
New York City at 475 Fifth Avenue,
the company is also partnering with entertainment venues across the
country to create memorable Boo-Loon experiences at American Dream
in New Jersey; Brooklyn Children's
Museum in New York; Discovery
Children's Museum in Las Vegas;
and special photo ops at various Cinemark, Main Event, and Science
City locations, among others. Party City will also launch 15 brand
new exclusive life-sized and tabletop animatronic items.
So Many Costume Choices, It's Scary: Year
after year, Party City continues to lead the Halloween category in
costumes, décor and accessories for all ages. Whether consumers are
aiming for a frightful or delightful look, Party City makes it easy
to create unforgettable memories by offering a huge number of
costumes and accessories each year. According to Party City, the
below are expected to be the most popular Halloween costumes this
season:
- Halloween Kills Michael Myers
- Classic Police Officer
- Sinister Jester
- Spider Man
- Ghostbusters
- Wonder Woman
Spooky Decor and So Much More It's hard not to feel like
we've already missed out on more than 18 months of special
celebration opportunities, and Party City anticipates consumers are
eager to make up for lost time, celebrating as safely and flexibly
as possible. From terrifying haunted houses complete with fog
machines and festive hayrides to kid-friendly celebrations with
thoughtful favors, Halloween fans use this holiday as to get as
creative as possible. With product offerings sure to make a
statement both outside and inside the home, Party City is the
one-stop shop to ensure the whole family enjoys an epic
Halloween.
A Sweet Trick-or-Treat Experience: Party City survey data
shows that aside from masks and sanitizer, moms believe the best
way to ensure a safe Halloween for their family is to encourage
"toss and treat" activities, drive-by events and sidewalk parties.
Those who wish to communicate they're comfortable participating in
Halloween activities at a safe distance can purchase decor that
gives visitors a cue, such as this "Trick-or-Treat from 6 Feet"
yard sign; create a DIY candy chute; or even transform their cars
for a trunk-or-treat extravaganza.
Meet Yorrik: Party City will be rolling out
Halloween-themed activations all season long, including offering
Halloween enthusiasts the chance to interact with Party City's
skeleton Ambassador. Yorrik will be taking over Pinterest Chatbot,
providing fans with laughs and coupon codes for in-store or online
purchases.
Party City will also be opening new Next Generation retail
stores across the country and will be hosting a variety of
events through the grand opening weeks that include Halloween
Boo-Loon wall installations and in-store trick-or-treating, to help
customers get in the Halloween spirit. These new locations have
been designed to ensure consumers can easily find all the products
and party solutions at their fingertips they need to bring festive
Halloween visions to life.
In anticipation of the busiest season of the year, Party City is
proud to announce plans to hire nearly 17,000 additional full- and
part-time roles in cities across the country. More information
about available positions is available
at https://partycity.jobs.net.
Party City continues to keep customer safety top-of-mind,
offering curbside pick-up and same-day delivery, including
balloon delivery, nationwide.
For more ghostly inspiration, visit PartyCity.com, and follow
and engage with #PartyCity and #YouBooYou on Facebook, and
@PartyCity on Instagram, Twitter, and Pinterest.
About Party City
Party City Holdco Inc. (PCHI)
[NYSE:PRTY] is a global leader in the celebrations industry. A
vertically integrated designer, manufacturer, distributor, and
retailer, PCHI offers consumer party goods in more than 100
countries around the world.
PCHI team members demonstrate a daily commitment to the
company's Brand Purpose: to inspire joy by making it easy for
customers to create unforgettable memories by connecting them to
everything they need for life's many celebrations.
PCHI operates multiple business divisions, including the Retail
Division and the Consumer Products Division. On the retail side,
Party City (partycity.com) is a leading omnichannel retailer in the
celebrations category, operating more than 800 company-owned and
franchise stores throughout North
America. Additional Halloween City (halloweencity.com)
pop-up storefronts are also located throughout North America seasonally. Comprising the
Consumer Products Group are design and manufacturing entities
Amscan, an industry leader across multiple celebrations goods and
costumes, and Anagram, a dominant player in balloons.
PCHI is headquartered in Elmsford,
NY, with additional locations throughout the Americas and
Asia.
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SOURCE Party City