GUANGZHOU, China, Feb. 9, 2022
/PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group"
or the "Company") (NYSE: OG), a next-generation lifestyle brand
platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands to young people in
China and across Asia, today announced that the cumulative
number of its private brand TENKOU RYUUGI products sold reached 1.6
million as of January 2022 since its
launch in 2019.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "Over 1.6 million products under our
private label Luca Brand TENKOU RYUUGI were sold as of January 2022 since its launch, speaking to our
ability to nurture and develop brands from scratch. The brand
concept was dedicated to the idea of 'discovering a fun way of living'. TENKOU RYUUGI constantly explores a
better life and improves people's daily life by design. With a
diverse range of products, TENKOU RYUUGI is not just a dynamic
department store brand but also a brand that continues to evolve
and iterate. Our experience from creating the TENKOU RYUUGI brand
allows us to efficiently launch other trendy department store
brands with fresher ideas and new approaches."
Highlights for TENKOU RYUUGI's operation as of January 2022 since its launch
- The cumulative number of products sold reached 1.6
million;
- The total number of SKUs developed under the brand exceeded
300;
- The total number of buyers exceeded 100,000 with a repurchase
rate of higher than 60%;
- The brand has attended hundreds of professional
exhibitions.
TENKOU RYUUGI is one of Onion Global's Luca Brands with products under the home,
beauty, and health product categories boasting over 300 SKUs across
its lineup. The Company started to incubate TENKOU RYUUGI and
officially rolled it out on its O'Mall platform in 2019. TENKOU
RYUUGI develops its brand under the brand ethos of "N.I.C.E" -
Natural, Ideal, Creative and Excellent. It aims to create stylish
lifestyle household products that meet the daily needs of consumers
in a fresh and fun manner.
TENKOU RYUUGI products differentiate themselves by their high
product quality and standards, delivered through the cooperation
with quality manufacturers possessing over ten years of
manufacturing experience worldwide. Its product assurance team
strictly controls the quality of each individual product through a
thorough inspection to ensure that every detail stands up to
scrutiny.
TENKOU RYUUGI will continue to enhance its product advantages
through natural raw material sourcing, cutting-edge technology,
targeted daily use case scenarios as well as high quality and
competitive prices. In addition, it will focus on developing
one-button, smart and efficient products to better address customer
needs, making their life more efficient and fun through
interactions with fast, convenient and easy-to-use technology.
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited