ON24 Breakouts gives marketing and sales more
opportunities to engage attendees, capture rich audience data, and
convert prospects during virtual conferences
There is a pressing need for companies across industries to
transform customer engagement through virtual and hybrid event
experiences. To accelerate the move toward this new era of
engagement, ON24 (NYSE: ONTF) today introduced breakout rooms in
ON24 Virtual Conference, a leading solution used by some of the
world’s most recognized brands for large-scale online conferences,
tradeshows, and multi-day events.
Available this week for early adopters, ON24 Breakouts allows
marketers to create deeper engagement opportunities within their
virtual conferences – from peer-to-peer networking and group
meetings to one-to-one conversations with sales – to convert more
of their prospects into customers. Breakouts for virtual
conferences builds upon early customer success using breakout rooms
in ON24 Webcast Elite webinar experiences.
“The ability to collaborate face-to-face using breakout rooms
during a virtual experience provides more ways to engage audiences
and enhance the attendee experience,” said Dean Shaw, global
webinar program manager at SAS. “Speakers can interact directly
with attendees and marketing can better gauge an individual
prospect’s interests to potentially generate more qualified sales
leads.”
Companies are shifting to digital-first, hybrid engagement
strategies to reach broader audiences and connect with prospects in
more impactful ways. With breakout room functionality in ON24
Virtual Conference, marketing and sales teams have more
opportunities to engage audiences during and after virtual
conferences and hybrid event experiences.
Attendees can seamlessly move between the virtual conference and
more intimate virtual environments like one-to-one chats, scheduled
group presentations, attendee networking, and Q&A sessions –
all with a single click. By expanding customer engagement with
speakers, attendees, and sales in different two-way experiences,
marketers can capture more engagement data such as topics of
interest, meetings attended, and interaction time with speakers to
better understand buying readiness and accelerate the customer
journey.
Companies can also drive hybrid engagement with virtual and
physical audiences by giving attendees the same interactive
experience using hybrid breakouts. Digital and physical attendees
can join the same group networking rooms to meet, discuss topics
with speakers, and learn about sponsors and partners alongside
in-person attendees. And marketing teams can capture the same
first-person engagement data across both physical and virtual
attendees.
“Our mission is to transform the way businesses drive revenue
and customer engagement through digital-first, hybrid experiences,”
said Sharat Sharan, CEO of ON24. “Companies can deliver different
two-way engagement opportunities no matter the type of event,
virtual or hybrid. This gives customers flexibility to generate
audience engagement and drive higher conversion with
prospects.”
ON24 Virtual Conference is part of the ON24 Digital Experience
Platform, which also includes ON24 Webcast Elite, ON24 Engagement
Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and
ON24 Connect. Companies can deliver digital experiences that create
deep engagement, first-person data, and AI-driven personalization,
as well as seamlessly integrate audience insights with marketing
automation, CRM, and collaboration systems.
ON24 Breakouts is available this week for early adopters for
Virtual Conference Enterprise, a fully configurable edition to
tailor attendees’ access to content, execute localized regional
events in real-time, and leverage gamification capabilities to
enhance audience engagement – all with full-service support for
seamless event production and execution. Learn more at
ON24.com/Virtual-Conference/.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20210629005090/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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