Oma Fertility to collaborate with Fuseproject,
DDB Chicago, Jack Taylor and Toast
Media Group who will help fuel nationwide expansion and category
leadership
SAN
JOSE, Calif., Oct. 11,
2022 /PRNewswire/ -- Oma Fertility, a
full-service fertility clinic that combines AI and robotics in the
lab and human-centered care in the clinic, today announced new
strategic collaborations with key agency partners in an effort to
accelerate nationwide growth and reach more patients with its
technology and improved patient experience.
Oma Fertility's new strategic partnership agencies include:
- Fuseproject has been chosen to develop brand strategy and
identity along with clinic design
- Doyle, Dane, and Bernbach (DDB) of Chicago to oversee brand creative and paid
marketing strategies
- Jack Taylor to manage public
relations, corporate reputation, strategic partnerships and
executive visibility
- Toast Media Group to oversee owned platforms, social media
strategy & creative development and community cultivation
"Strategic partners are an important part of the Oma Fertility
growth strategy, and we are pleased to add Fuseproject, DDB,
Jack Taylor and Toast Media Group
into our ecosystem," said Seth
Goldberg, Chief Marketing Officer of Oma Fertility.
"Although 19 percent of women and 10 percent of men struggle with
infertility, the fertility category is often viewed as unwelcoming
and difficult to navigate. Oma is transforming and modernizing the
fertility industry and we look forward to our new partners helping
us bring our brand to life."
As a category disrupter, Oma Fertility offers an empathetic
solution to empower growing families by providing science forward,
affordable fertility treatment that sets a new standard in IVF
success rates.
Oma is improving IVF outcomes with its Oma Sperm InSight™,
patented technology that helps embryologists identify the most
promising sperm cell to pair with an egg in IVF. The clinics also
offer patients care advocates and education while prioritizing
doctor-patient relationships.
As a result of enhanced technology and operating efficiencies,
Oma is able to offer its services at a 40 percent cost reduction,
therefore making the possibility of pregnancy available to many
more hopeful parents. Oma Fertility currently has clinics in five
cities and plans national expansion through 2023.
For more information about Oma Fertility, please visit
www.omafertility.com.
ABOUT OMA FERTILITY
Oma Fertility, a division of Oma Robotics, was founded in 2020
by a team of engineers, AI experts, and fertility specialists who
believe that combining AI and robotics in the lab and
human-centered care in the clinic will make parenthood possible for
more people. The company's first innovation is Oma Sperm InSight™,
which uses AI to help pinpoint the most promising sperm cell for
use in IVF. Oma Fertility opened its first fertility clinic in
Santa Barbara, California, in 2021
and has plans to expand nationally through 2023. The company was
founded in 2020 by Gurjeet Singh,
PhD previous founder of Ayasdi, Dr. Sahil
Gupta previous founder of Aveya Fertility, and Kiran Joshi, PhD previous founder of Koko.
www.omafertility.com
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and
most influential advertising and marketing networks. DDB has been
named Agency Network of the Year 2022 Effies US, Asia Pacific
Network of the Year 2022 Spikes Asia, #3 Global Network in 2022 by
the Cannes International Festival of Creativity, Network of the
Year by D&AD in 2022 and 2021, Network of the Year ADC in 2021,
Network of the Year 2021 Effies Latin America, Network of the Year
2021 El Ojo, as well as numerous accolades from the industry's
leading advertising publications and awards shows. WARC has listed
DDB as one of the Top 3 Global Networks for 12 of the last 15
years. The network's clients include Molson
Coors, Volkswagen, McDonald's, Unilever, Mars, Peloton,
JetBlue, Johnson & Johnson, and the U.S. Army, among
others. Founded in 1949, DDB is part of the Omnicom Group (NYSE:
OMC) and consists of over 10,000 employees across 149 offices in
over 63 countries, with its flagship office in New York, NY.
ABOUT FUSEPROJECT
Fuseproject is an industry leading design and innovation firm
led by Yves Béhar. Fuseproject works with founders, c-suite execs,
and product leaders, to bring "firsts" and category leading
products to market. Our world class design team and integrated
methodology have delivered an exceptional record of success ranging
from startups to fortune 100 companies. We believe design has the
power to invent new categories. Our experience-led approach focuses
on using design to change people's lives, make lives better, and
see over the horizon in order to create what's next. We challenge
convention to deliver brands, products, and experiences which not
only win awards, but drive business results and economic growth.
The fuseproject studio reflects our integrated approach to design.
It's core to our DNA and the meaning behind our name—to fuse
together all the elements of an experience. Our integrated approach
brings together strategy, brand design, product design, visual
design, experience design, environment & retail design to
deliver on all the dimensions of an experience in an integrated
way.
ABOUT JACK TAYLOR PR
Jack Taylor is an independent,
full-service brand and communications agency dedicated to
supporting clients that elevate and redefine the human experience.
Founded in 2010 by marketer and entrepreneur Jon Bier, Jack
Taylor has helped shape the contemporary wellness
conversation by partnering with category-defining brands like
Athletic Greens, Eight Sleep, Hyperice, Lettuce Grow, Levels,
MUDWTR, Onnit, and WHOOP. The agency is committed to collaborating
with pioneers in industries as diverse as disruptive agriculture,
sustainability, health tech, space exploration, fintech, human
performance and longevity, sports and fitness, lifestyle and
nutrition, among others. Headquartered in Brooklyn, NY, Jack
Taylor supports clients around the globe.
ABOUT TOAST MEDIA GROUP
Toast Media Group is a digital marketing and social media agency
based in Brooklyn, New York that
connects brands to their customers in the places where they're
spending time. We work with a wide range of clients in the health
and wellness, CPG, DTC and media space. We take an audience-first
approach to all of our work, marrying data and storytelling to
develop strategies that work with the digital ecosystem, not
against it. Clients include: Bodily, Hazel, Oma Fertility, Bodily
and Maavee.
MEDIA CONTACT
Lauren
Torjussen
Omafertility@jacktaylorpr.com
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SOURCE OMA Fertility