The results follow Omnicom Media Group being
named a Leader in Retail and Commerce Media
NEW
YORK, July 25, 2022 /PRNewswire/ -- Omnicom
Precision Marketing Group (OPMG) today announced it has been named
a Leader in "The Forrester Wave™: Marketing Creative and Content
Services, Q3 2022" by Forrester Research, Inc. Within the
17-criterion evaluation, OPMG was the top-ranked company in the
Strategy category, receiving the highest scores possible in three
criteria: execution roadmap, innovation roadmap, and workforce
strategy and automation.
The group also earned the highest scores possible for criteria
in the Current Offering category, including creative intelligence,
dynamic creative optimization technology, and awards and accolades.
The evaluation noted OPMG's ability to modernize content with
creative intelligence as well as its innovative automation
technology and capabilities. The group's ability to use
intelligence to drive creativity was attributed to its
differentiated investments, including its universal media/content
taxonomy, AI-powered creative workflows, and expanded digital
commerce partnerships.
OPMG Chief Executive Officer Luke
Taylor said, "This recognition from Forrester is a strong
affirmation that our investments in AI and machine learning
technologies are driving significant effectiveness and efficiency
gains across our customer base. It is particularly
rewarding that OPMG was recognized for both the quality of its
creative talent and the best-in-class deployment of dynamic content
delivery techniques that drive better outcomes for our
clients."
"OPMG stands apart from others in this evaluation for its
creative intelligence, dynamic creative optimization (DCO)
services, and caliber of creativity, underscored by significant
recognition in industry awards," said Jay
Pattisall, Principal Analyst at Forrester. "Clients looking
to scale campaigns with audience intelligence and connect brand to
performance should consider working with OPMG and its
agencies."
This evaluation of marketing creative and content services is a
new Forrester Wave and part of a
portfolio of five Forrester Wave
evaluations. Other evaluations within the portfolio focus on media,
data strategy and activation, digital experience, and other
marketing services. This newest evaluation follows the recent
publication of "The Forrester Wave™: Global Media Management
Services, Q3 2022", where fellow Omnicom network Omnicom Media
Group (OMG) was named a Leader and the top ranked company in the
Current Offering category. OMG emerged with the highest scores
possible in the following criteria: retail media, commerce,
intelligence and insights, operations, optimization, and
innovations road map.
ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom
Precision Marketing Group aligns Omnicom's global digital,
data and CRM capabilities to deliver precisely targeted and
meaningful customer experiences at scale. Using its universal
framework of connected data, connected intelligence, and connected
experiences, OPMG provides services that include data-driven
product / service design, AdTech / MarTech strategy and
implementation, CRM / loyalty strategy and activation, econometric
and attribution modeling and digital experience design and
development. At the core of delivering these services is Omni, an
advanced technology platform that combines a powerful cultural
insights engine with massively scaled data insights from first-,
second- and third-party sources, including several proprietary
Omnicom data partnerships. OPMG is a division of Omnicom Group
Inc. (NYSE: OMC).
ABOUT OMNICOM GROUP INC.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 70
countries.
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SOURCE Omnicom Precision Marketing Group