Nielsen's footprint as the leader in global
ROI measurement continues to expand with addition of
lululemon
NEW
YORK, May 10, 2022 /PRNewswire/ -- Nielsen
has been selected by lululemon athletica inc., as its preferred
Marketing Mix Modeling (MMM) provider in the United States and Canada. In this role, Nielsen will provide
lululemon with a holistic understanding of which marketing tactics
are driving desired outcomes in the brand's key markets, allowing
the brand to fully quantify the effectiveness of current marketing
efforts and unlock future opportunities to maximize ROI. Nielsen's
Marketing Mix Modeling solution enables customers to assess the
impact of their marketing investments, understand what's working,
and optimize budgets accordingly.
With more opportunities to engage with new and existing
customers via online channels and social media, retail marketers
need the right intelligence to make the best marketing decisions
that reach consumers wherever they are. Nielsen's MMM solution
provides that intelligence by measuring the impact of online
(search, display, online video, social), offline (linear TV,
in-store promotions) and external factors that can affect product
demand (competitor actions, macro market trends). Additionally, MMM
helps brands find the optimal channel mix to balance short-term
sales goals and long-term brand growth.
When brands are armed with the most comprehensive understanding
of which marketing decisions are driving outcomes such as sales,
customer acquisition or site traffic, they can identify what's
driving the highest returns and determine where and how they should
spend for the most impact.
"We are pleased to work with Nielsen, in tandem with our teams,
as we quantify the effectiveness of our marketing initiatives,"
said Justin Richmond, Chief Digital
Analytics Officer at lululemon. "Nielsen's experience in brand
marketing outcomes and measurement will aid us in ensuring we are
adding value to new and existing guests with resonate
messaging."
"Advertisers need to have confidence in their data and
measurement so they can improve the effectiveness and ROI of their
marketing spend," said Dave
Suwanski, Vice President of MMM Product at Nielsen. "We're
thrilled that lululemon has chosen Nielsen as their measurement
provider to confidently assess the investment of their full-funnel
marketing efforts across their key markets."
Nielsen is the largest independent global MMM provider and a
leader in marketing outcomes measurement, allowing companies of
every size and across every category to understand the impact of
their advertising, from brand awareness and perceptions to
influencing business outcomes. Through an end-to-end view of how
people connect with and experience brands, Nielsen's Outcomes
Solutions provide detailed, strategic insights of all marketing
touch points so brands can prove the value of every marketing
dollar spent to make informed future investments.
About Nielsen
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at www.nielsen.com or
www.nielsen.com/investors and connect with us on social
media.
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SOURCE Nielsen