NEW YORK, Oct. 9, 2019 /PRNewswire/ -- Nielsen (NYSE: NSLN)
and Charlotte's Web Holdings, Inc.
(TSX: CWEB, OTCQX: CWBHF), jointly announced an analytic
relationship between the world's leading cannabidiol (CBD) brand
and the world's leading market intelligence company. Together,
Nielsen and Charlotte's Web will
help guide the U.S. retail market for consumer packaged goods (CPG)
companies through the evolution of the CBD space. Mirroring the
changing tide happening across the U.S. retail and CPG industry,
this new relationship marks an open and symbiotic relationship that
is forming between the emerging CBD industry and the U.S. retail
and manufacturing community.
Charlotte's Web is an industry
pioneer and the market leader in hemp-CBD extract products.
Leveraging its deep product knowledge and category vision, this new
relationship will provide unprecedented visibility into
market-leading trends, highlighting segments, brands and products
that are resonating with consumers in the CBD market. This alliance
will also provide insight into consumer attitudes, product
preferences, use occasions and future intent tied to consumer
interaction points within CPG categories, which will help establish
Charlotte's Web as thought leaders
and category captains of the hemp CBD category. Collectively, this
powerful suite of information will enable U.S. CPG manufacturers
and retailers to more easily measure and predict the impact of hemp
CBD on the CPG industry and strategize accordingly.
The announcement with Charlotte's Web comes as Nielsen steadily
develops a full suite of cannabis measurement capabilities,
inclusive of strategic alliances such as the one with Headset, the
leading data and analytics service provider measuring and analyzing
the legal cannabis dispensary channel.
"We are thrilled to be entering a long-term alliance with
Charlotte's Web, a clear pioneer
in the CBD industry," said Susan
Dunn, President, U.S. Sales at Nielsen. "Our mission is to
work with the outstanding team at Charlotte's Web to support and accelerate
their growth by applying our breadth of data, insights, tools and
analytic assets."
"This is a game changer for hemp CBD retail analytics," said
Deanie Elsner, CEO of Charlotte's Web. "As the market leader in CBD,
we have an obligation to advance objective data, purchase dynamics
and insights that can be leveraged by our retailers in the Food,
Drug and Mass channels. Nielsen is a trusted industry leader who
was an obvious choice as our analytics partner. They provide
unbeatable data and insights which will set the stage for one
source of truth for the CBD category."
ABOUT CHARLOTTE'S WEB
HOLDINGS, INC.
Charlotte's Web Holdings, Inc.
(TSX: CWEB, OTCQX: CWBHF) is the CBD. Founded by the Stanley
Brothers, the Company's premium quality products start with
proprietary hemp genetics that are responsibly manufactured into
hemp-derived CBD extracts naturally containing a full spectrum of
phytocannabinoids, including CBD, terpenes, flavonoids and other
beneficial hemp compounds. Charlotte's Web product categories include CBD
Oil tinctures (liquid products), CBD capsules, CBD topicals, as
well as CBD pet products. Charlotte's Web hemp-derived CBD extracts are
sold through select distributors, brick and mortar retailers, and
online through the Company's website at www.CharlottesWeb.com. The
rate the Company pays for agricultural products reflects a fair and
sustainable rate driving higher quality yield, encouraging good
farming practices, and supporting U.S. farming communities.
Charlotte's Web is a socially
conscious company and is committed to using business as a force for
good and a catalyst for innovation. The Company weighs sound
business decisions with consideration for how its efforts affect
its employees, customers, the environment, and the communities
where its employees live and where it does business, while
maximizing profits and strengthening its brands. The Company's
management believes that socially oriented actions have a positive
impact on the Company, its employees and its shareholders.
Charlotte's Web donates a portion
of its pre-tax earnings to charitable organizations.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen