NEW YORK, Sept. 18, 2019 /PRNewswire/ -- Today,
Nielsen (NYSE: NLSN) announced it has entered into a strategic
alliance with OpenSlate, the leading independent provider of brand
safety and content suitability measurement across global digital
platforms. This collaboration combines OpenSlate's expertise with
Nielsen's comprehensive suite of independent, third-party audience
measurement offerings.
Nielsen will initially bring together OpenSlate's technology
with its Digital Ad Ratings. Nielsen Digital Ad Ratings is the
industry's leading currency measurement solution, providing
comprehensive, next-day views of digital audiences across computer,
mobile and connected devices in a way that is comparable to Nielsen
TV Ratings.
OpenSlate provides advertisers with a consistent means of
classifying content, measuring quality and assessing brand
suitability. OpenSlate currently measures and scores more than 600
million ad-supported videos. Through this strategic alliance,
Nielsen has acquired a minority stake in OpenSlate, providing
equity capital to expand the company's team and technology.
Jeni Gardner, Senior Director
Media, North America, Unilever,
said: "It's encouraging to see Nielsen and OpenSlate join forces to
commit to independent, third-party measurement. As part of
Unilever's Responsibility Framework, we are committed to supporting
our partners who prioritize Responsible Infrastructure. This
collaboration offers the opportunity for holistic and accountable
solutions to keep people and brands safe online."
"As CMOs look to connect with consumers with greater accuracy
and intelligence, reaching the right audience in the right
environment is more pivotal than ever," said Nikesh Patel, SVP of Digital Product Leadership
at Nielsen."Our new strategic alliance with OpenSlate will allow us
to deliver brand safety insights on top of the trusted digital
audience measurement that Nielsen brings to the market."
"OpenSlate is committed to independent measurement that furthers
a healthy, high-quality content ecosystem," said OpenSlate
CEO Mike Henry. "We are
thrilled to leverage our long track record in measuring content
suitability in this new partnership with Nielsen, the leader in
audience measurement."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
ABOUT OPENSLATE
OpenSlate creates metrics that foster
a healthy online video ecosystem and promote high quality content.
The company's technology and independent ratings provide insight
into the nature and quality of content on the world's largest
digital video platforms. OpenSlate is the only company that can
comprehensively measure brand safety, suitability and context for
advertisers, and identify the most effective content for their
campaigns. The company's solutions are used by every major
advertising holding company, as well as the world's largest
advertisers. Learn more at www.openslate.com.
CONTACTS
Nielsen Media Relations:
Sarah Muratore,
sarah.muratore@nielsen.com
Leslie Pitterson,
leslie.pitterson@nielsen.com
OpenSlate Media Relations;
Kate Ritchie, kate@openslate.com
Ben Billingsley,
ben@broadsheetcomms.com
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SOURCE Nielsen