Multi-year deal powered by Tipico’s proprietary
technology and gaming data, and USA TODAY NETWORK’s scale and
fanbase
Gannett Co., Inc (“Gannett”, “we”, “us”, “our” or “the Company”)
(NYSE:GCI), today announced an exclusive agreement with Tipico USA
Technology, Inc. (“Tipico”), a U.S.-based subsidiary of European
based Tipico Group of Companies, the leading sports betting
provider in Germany, utilizing their Tipico Sportsbook brand. This
strategic alliance leverages the power and breadth of the USA TODAY
NETWORK consisting of more than 250 daily local sites including The
Indy Star and Detroit Free Press, and its USA TODAY Sports Media
Group, including in-depth USA TODAY Sports coverage across the
country with over 200 additional sports sites in the portfolio,
such as For The Win, Golfweek, and MMA Junkie.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210727005572/en/
“Our highly engaged audience of more than 46 million sports fans
crave analysis, betting insights, odds and unique features which we
will provide with our Tipico alliance,” said Michael Reed, Gannett
Chairman and Chief Executive Officer. “Tipico adds incredible
expertise from their European operations and next generation
product capabilities, which offer our sports enthusiasts and local
consumers a way to become even more invested in the games and
sports they care about.”
Transaction Highlights
- Tipico to become the exclusive sports betting and iGaming
provider for Gannett, with integration of odds, props, free to play
games and betting trends across the USA TODAY NETWORK.
- The five-year agreement includes $90 million in media spend by
Tipico together with performance incentives payable to Gannett for
customer referrals.
- Subject to certain conditions being met over the five-year term
of the agreement, Gannett will have the right to acquire up to
4,990 common shares in Tipico’s US business, representing a
minority interest. The exercise of such right will be subject to
applicable laws including applicable gaming regulations.
- Gannett will provide Tipico exclusive access to premium
marketing assets at a pre-negotiated value based upon the expected
aggregate sum of the cash consideration, performance incentives,
and right to acquire common shares.
- These assets will focus on integrating year-round custom
content across the USA TODAY NETWORK, including video series,
columns, blog posts, newsletters, contests, social media and
events, beginning with the 2021 NFL season.
- Additionally, Tipico will co-brand all NFL Wire Team sites and
For The Win, including a re-launch of the Bets subsection to “Bet
For The Win, powered by Tipico Sportsbook” and providing co-branded
digital odds pages throughout the USA TODAY NETWORK, in print and
digital.
“We are thrilled to gain exclusive access to Gannet’s portfolio
of iconic brands and premium digital properties,” said Adrian
Vella, Tipico U.S. Chief Executive Officer. “Integrating their
leading media properties with Tipico Sportsbook marks an important
moment as we begin our acceleration in the U.S. Gannett’s
best-in-class editorial operations and massive local footprint,
partnered with Tipico’s game changing technology, including
end-to-end proprietary sports betting and iGaming products, will
offer U.S. fans a slam dunk combination.”
Gannett is uniquely positioned to reach sports enthusiasts
through its footprint in over 250 communities across the U.S., and
with more than 500 respected sports journalists covering both
professional and college sports and writing for dedicated NFL, NBA,
and college football fan sites such as HoopsHype, Broncos Wire,
Rockets Wire and Buckeyes Wire. The Company also plans to invest in
talent across product and editorial divisions to develop new,
innovative experiences and content for its sports readers. The
Company plans to also leverage its live events and promotions
division, USA TODAY NETWORK Ventures, to help drive awareness and
activations during popular sports seasons.
“This historic agreement with Gannett, one of the most trusted
names in global news, media and sports, will immediately bring
additional credibility and trust to Tipico Sportsbook’s U.S.
operations,” said Stephen Krombolz, Tipico Vice President of U.S.
Business Development and Strategy. “These assets will serve as a
key component of our North American marketing strategy, driving
awareness of the Tipico brand and our products among Gannett’s
millions of readers, viewers and listeners – ultimately delivering
fantastic acquisition and retention opportunities as we prepare to
scale rapidly in the U.S.”
Product integrations are expected to begin in August to
complement the start of the NFL season. USA TODAY Sports Media
Group audiences across digital platforms will experience new
integrations powered by Tipico Sportsbook’s betting odds on digital
sites. For residents in Colorado and New Jersey, where Tipico
operations will be live this fall, readers will experience a
seamless integration to Tipico’s Sportsbook. Visitors to any other
USA TODAY Sports Media Group sites will find a listing of sports
betting odds and sports betting content, as well as iGaming, free
to play games and sweepstakes. In addition, readers of USA TODAY
and many local print newspapers within the USA TODAY NETWORK will
find Tipico betting odds within the Sports section.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and
digitally focused media and marketing solutions company committed
to empowering communities to thrive. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer Prize-winning content, consumer experiences and
benefits, and advertiser products and services. Our current
portfolio of media assets includes USA TODAY, local media
organizations in 46 states in the U.S., and Newsquest, a wholly
owned subsidiary operating in the United Kingdom with more than 120
local news media brands. Gannett also owns the digital marketing
services companies ReachLocal, Inc., UpCurve, Inc., and WordStream,
Inc., which are marketed under the LOCALiQ brand, and runs the
largest media-owned events business in the U.S., USA TODAY NETWORK
Ventures. To connect with us, visit www.gannett.com.
About Tipico U.S.
Tipico is a U.S. sportsbook originally founded in Europe in
2004. As the leading sports betting provider in Germany and one of
the top sports betting companies worldwide, Tipico offers digital
and mobile betting entertainment across 30 different sports and
invests heavily in the development of technologies that make the
sports betting experience better and safer, placing the highest
value on player protection. Tipico Group Ltd. employs over 1,800
people worldwide and another 4,200 people working in the Tipico
associated franchise network. Launched in the United States in
2020, Tipico is a fast-rising player in the space, with established
U.S. operations and business headquarters in Hoboken, New Jersey.
For more information, please visit www.tipico.com/us, or
www.tipico-group.com.
Cautionary Statement Regarding Forward-Looking
Statements
Certain items in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, including, but not
limited to, statements regarding the strategic alliance and sports
betting agreement, and our future plans and expectations. These
statements are based on management’s current expectations and
beliefs and are subject to a number of risks and uncertainties.
These and other risks and uncertainties could cause actual results
to differ materially from those described in the forward-looking
statements, many of which are beyond our control. The Company can
give no assurance its expectations will be attained. Accordingly,
you should not place undue reliance on any forward-looking
statements contained in
this press release. For a discussion of some of the risks and
important factors that could cause actual results to differ from
such forward-looking statements, see the risks and other factors
detailed from time to time in the Company’s Annual Report on Form
10-K, Quarterly Reports on Form 10-Q, and other filings with the
Securities and Exchange Commission. Furthermore, new risks and
uncertainties emerge from time to time, and it is not possible for
the Company to predict or assess the impact of every factor that
may cause its actual results to differ from those contained in any
forward-looking statements. Such forward-looking statements speak
only as of the date of this press release. The Company expressly
disclaims any obligation to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Company’s expectations with regard
thereto or change in events, conditions or circumstances on which
any statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20210727005572/en/
Gannett Investor Relations
Contact Trisha Gosser SVP, Finance & Investor
Relations 703-854-3000 investors@gannett.com Gannett Media Contact Lark-Marie Anton Senior
Vice President, Communications (646) 906-4087 lark@gannett.com
Tipico Media Contact Keith
Gormley VP, US Marketing Keith.gormley@tipico.com
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