Amazon’s “Alexa Loses Her Voice” Wins 30th Annual USA TODAY Ad Meter Competition
February 05 2018 - 6:30AM
Business Wire
Amazon’s “Alexa Loses Her Voice” commercial
ranked highest in the Super Bowl ad competition, presented by Kia
and sponsored by Sprint
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced
today that Amazon’s “Alexa Loses Her Voice” was the top-rated
commercial in the 30th annual USA TODAY Ad Meter, the
industry-leading tool used to measure public opinion surrounding
Super Bowl ads. The winning commercial of this year’s competition,
presented by Kia and sponsored by Sprint, featured a star-studded
advertisement touting its voice computing technology, Alexa. This
marks Amazon’s first time winning Ad Meter.
Conducted on the Ad Meter platform
at admeter.usatoday.com, voting began on Wednesday,
January 31 at noon ET and ended on Monday, February 5 at
1:00 am ET. Panelists were required to rate, on a 1-10 scale,
every eligible national Super Bowl ad that
aired between the coin toss and the two-minute warning in the
fourth quarter. The ad with the highest average score was
named the winner.
The top five ads, as rated by this year’s Ad Meter panelists,
are:
1. Amazon, Alexa Loses Her Voice - 7.18362.
NFL, Touchdown Celebrations to Come - 7.17773.
Budweiser, Stand By You - 6.83604.
Doritos Blaze vs Mountain Dew Ice -
6.81675. Toyota, Good Odds - 6.7514
“While the Super Bowl is one of the most iconic sporting events,
the commercials during the game are an equally important event for
many fans. And USA TODAY’s Ad Meter, marking its
30th anniversary, has been there to serve as the leading
industry tool measuring public opinion around some of the most
memorable commercials,” said Andy Yost, chief marketing officer,
Gannett | USA TODAY NETWORK. “Throughout the program’s history,
both fan and brand participation with Ad Meter has shown strong
growth, and we’re looking forward to even more in the next
thirty.”
“As the ‘gold-standard’ of Super Bowl advertising, Kia was
honored to win the USA TODAY Ad Meter in 2017,” said Saad Chehab,
vice president, marketing communications, Kia Motors America. “The
competition is just as intense during the commercial breaks as it
is on the gridiron and year after year the creative ante is upped
by sponsors, which is great to see and great fun. Congratulations
to this year’s champion, Amazon. You earned it.”
“As both an Ad Meter sponsor and a Super Bowl advertiser in
2018, we were thrilled to engage with consumers in an exciting way
during one of the biggest nights in advertising,” said Roger Solé,
chief marketing officer, Sprint. “Congratulations to all of the
brands that made this year’s friendly competition one to never
forget.”’
Previous Ad Meter winners and ratings include:
2017 – Kia – Hero’s Journey – 7.472016 – Hyundai – First Date –
6.902015 – Anheuser-Busch – Lost Dog – 8.102014 – Anheuser-Busch –
Puppy Love – 8.292013 – Anheuser-Busch – Budweiser Brotherhood –
7.762012 – Frito-Lay Doritos – Man's Best Friend – 8.822011 – Tie –
Bud Light – Dog Sitter Puts Dogs to Work; Frito-Lay Doritos – Dog's
Revenge for Doritos Teasing – 8.352010 – Mars Snickers – Betty
White and Abe Vigoda in Casual Football Game – 8.682009 – Frito-Lay
Doritos – Crystal Ball Sees Free Doritos - 8.462008 –
Anheuser-Busch – Dalmatian Trains Clydesdale to Make Beer Wagon
Team – 8.732007 – Anheuser-Busch – Crabs Worship a Cooler of
Budweiser on the Beach – 8.562006 – Anheuser-Busch – Secret
Refrigerator Stocked with Bud Light – 8.392005 – Anheuser-Busch –
Pilot Jumps Out of Airplane for Bud Light – 8.652004 –
Anheuser-Busch – Owners Demonstrate How Their Dogs Fetch Bud Light
– 9.042003 – Anheuser-Busch – Replay – 8.992002 – Anheuser-Busch –
Satin Sheets – 9.112001 – Anheuser-Busch – Cedric's Dream Date –
8.632000 – Anheuser-Busch – Rex the Dog Recalls His Worst Day –
8.091999 – Anheuser-Busch – Separated at Birth – 8.011998 – Pepsi –
Flying Geese – 9.081997 – Pepsi – Dancing Bears – 8.221996 – Pepsi
– On Security Camera, Coke Driver Nabs a Pepsi – 9.421995 – Pepsi –
Boy Gets Sucked Into Bottle – 9.661994 – Pepsi – Chimp Escapes Lab,
Hits the Beach – 9.341993 – McDonald's – Jordan and Bird Shoot
Hoops – 9.001992 – Nike – Bugs Bunny and Michael Jordan Team –
8.511991 – Diet Pepsi – Ray Charles' New Jingle Catches On –
8.521990 – Nike – Famous Announcers Call Imaginary Game – 8.171989
– American Express – Dana Carvey and Jon Lovitz Travel to the Super
Bowl – 7.52
About USA TODAY
Founded in 1982, USA TODAY reflects the pulse of the
nation, serving as host of the American conversation by delivering
high-quality, engaging content through unique visual storytelling
across all platforms. A media innovator, USA TODAY reaches nearly
80 million unique visitors each month across digital platforms,
with more than 24 million downloads of our award-winning app. USA
TODAY also remains the nation’s number one newspaper and is owned
by Gannett Co., Inc. (NYSE: GCI).
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America
continues to top quality surveys and is recognized as one of the
100 Best Global Brands and 50 Best Global Green Brands by
Interbrand. Kia serves as the "Official Automotive Partner" of the
NBA and LPGA and offers a complete range of vehicles sold through a
network of nearly 800 dealers in the U.S., including cars and SUVs
proudly built in West Point, Georgia.*
For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications
for press releases the moment they are published, subscribe
at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain
LX Trims only) are assembled in the United States from U.S. and
globally sourced parts.
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served 54.6 million
connections as of December 31, 2017 and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint
at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
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For Media Inquiries:USA TODAYChrissy Terrell,
703-854-5292Director, Corporate Communications and Public
RelationsCaterrell@usatoday.com
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