USA TODAY NETWORK & Sequential Brands Group Announce Multi-Year Strategic Partnership to License the Martha Stewart Brand ...
July 27 2017 - 7:30AM
Business Wire
Martha Stewart to Join USA TODAY NETWORK
Events in Detroit, Ventura, Scottsdale and Las Vegas
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE:GCI),
and Sequential Brands Group, Inc. (Nasdaq:SQBG)
("Sequential") are proud to announce a multi-year
strategic partnership to license the Martha
Stewart brand in connection with the USA TODAY
NETWORK Food & Wine Experience event series, kicking off in
Detroit on Sept. 16th.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170727005470/en/
The USA TODAY NETWORK Food & Wine Experience series is a
10-city multi-sensory culinary tour that beckons guests to explore
the American culinary scene, regional food trends and traditions,
the chef leaders who create them and the colorful personalities
that dot the restaurant, wine, beer and spirits landscape.
Stewart, the iconic food & lifestyle leader with a robust
brand, will lead exciting cooking demonstrations sharing her
favorite recipes and techniques. Stewart will also be on hand for
fan meet-and-greets at the following locations and
dates: Detroit Free Press Food & Wine Experience, Sat.,
Sept. 16; Ventura County Star Food & Wine Experience, Sun.,
Oct. 1; azcentral.com Food & Wine Experience in
Scottsdale, Sat., Nov. 4; and at Martha Stewart’s Food &
Wine Experience presented by the USA TODAY NETWORK in Las Vegas,
Sat., Dec. 2.
“I’m delighted to partner with Gannett on these events. We will
be exploring the exciting culinary scenes in key regions
across the country,” said Martha Stewart. “For many years, I have
worked with scores of great chefs, talented mixologists and
brilliant entrepreneurs in the food and beverage industry who are
changing the regional landscape and instilling a new appreciation
for the local and for farm to table. I look forward to observing
their work first hand in each of the markets we’re visiting this
year.”
In addition to the four cities in which Stewart will
participate, USA TODAY NETWORK Food & Wine Experiences will
also take place in Rochester, Indianapolis, Louisville, Green Bay,
Milwaukee and the Paradise Coast of Southwest Florida. The
Martha Stewart brand will be integrated into each of these events
as well.
The anchor event of the USA TODAY NETWORK Food & Wine
Experience is a Grand Tasting of restaurants that showcases chef
creations for guests to sample and enjoy. The events also spotlight
elements of fine living with wine seminars, chefs’ panels, kitchen
displays and other innovative subjects.
Martha Stewart, author of more than 80 cookbooks and creator of
several Emmy Award-winning television shows, will present in a
pavilion designed to showcase her lifestyle products. Guests
can explore and even purchase goods on site at the events.
“We are honored to partner with Martha Stewart. Ms. Stewart is
an American icon and strongly associated with the type of luxury
culinary experiences that we are delivering at our Food & Wine
Experiences across the country. It is a perfect culinary pairing of
great brands and one more way we give our consumers experiences
that are unique to the USA TODAY NETWORK,” said Andy Yost, chief
marketing officer for Gannett.
Karen Murray, chief executive officer of Sequential Brands
Group, said, “We are thrilled to work
with Gannett on this exciting experiential collaboration. The
Food & Wine Experience series allows the Martha Stewart brand
and its retail partners to directly connect with fans across the
country.”
Tickets can be purchased online
at foodandwine.usatoday.com. To learn more about this program,
please contact Craig Kaplan
at ckaplan@usatoday.com or 212-715-2143.
About USA TODAY NETWORK
USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is
the largest local to national media organization in the country.
Powered by an integrated and award-winning news and marketing
network, with deep roots in local communities spanning the US with
more than 100 brands, plus USA TODAY, we engage more than 110
million people every month through a diverse portfolio of
multi-platform content offerings and experiences. For more
information, visit www.gannett.com.
About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host,
entrepreneur, bestselling author, and a trusted lifestyle expert
and teacher. The Martha Stewart brand reaches approximately 100
million consumers across all media and merchandising platforms each
month. Her branded products can be found in over 70 million
households and have a growing retail presence in thousands of
locations.
About Sequential Brands Group
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands in the home,
active and fashion categories. Sequential seeks to ensure that its
brands continue to thrive and grow by employing strong brand
management, design and marketing teams. Sequential has licensed and
intends to license its brands in a variety of consumer categories
to retailers, wholesalers and distributors in the United States and
around the world. For more information, please
visit Sequential's website
at: www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170727005470/en/
Gannett | USA TODAY NETWORKAmber Allman,
703-854-5358aallman@gannett.comorSequential Brands GroupAlexa
Stark, 212-827-8348astark@marthastewart.com
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