WESTON, Mass., Aug. 30, 2016 /PRNewswire/ -- Monster (NYSE:
MWW), a global leader in connecting people to jobs, today announced
results from their inaugural Multi-Generational Survey of the
Boomer, X, Y and Z generations. The findings uncover what makes the
first segment of Generation Z unique, and how employers can
attract, retain and engage this rising group of valuable
employees.
Gen Z are the true "digital natives," the first-ever generation
to have ubiquitous Internet technology at their fingertips since
birth, and the survey reveals that they don't merely think outside
the box – they throw it away entirely. As they strive to reinvent
norms, members of Gen Z will be attracted to careers that have both
purpose and pragmatism. And yet they're more altruistic than the
workforce before them: 74% of Gen Z believes jobs should have a
greater meaning than just bringing home the bacon, compared to 69%
of those in older generations (and specifically 70% of
Millennials).
Gen Z is driven – by money and ambition
While the
survey revealed that Gen Z is motivated by a variety of factors,
one thing stands out: They'll do whatever it takes to reach their
goals. Entrepreneurship is a major priority, with 76% of these
individuals seeing themselves as the owners of their careers,
driving their own professional advancement. Nearly half (49%) want
to have their own business, compared to 32% across all working
generations. Plus, the majority (67%) is willing to relocate for a
good job, and 58% say "bring it" to working nights and weekends for
a better salary, compared to 41% across all working
generations.
"We're seeing drastic differences between what drives employees
in Gen Z compared to previous generations like Millennials," said
Seth Matheson, Director of Talent
Fusion by Monster, Monster's team of in-house recruiters that work
on behalf of its customers. "At this stage in the recruiting game,
employers looking to attract future talent need to expand their
focus beyond Millennials to understand the next generation's
unique, practical job must-haves, and proactively develop a working
environment that will keep them happy and motivated."
Forget Ping-Pong – Gen Z wants a White Picket Fence
In an unexpected twist, Gen Z differs from the Millennials before
them by valuing benefits and security that have traditionally been
associated with Boomers and members of Gen X. Their top three "must
haves" for their first job are health insurance (70%), a
competitive salary (63%) and a boss they respect (61%).
"As I talk to many employers, the focus is still on Millennials,
with a lot of questions about perks like nap pods and free lunches.
However, a common theme we saw in the report is Gen Z's emphasis on
some of the more 'traditional' benefits like health insurance and a
quality, two-way relationship with their potential manager," said
Matheson. "At the same time, we expect them to hit the ground
running in their new roles, providing innovative new solutions for
tackling problems. Employers can expect Gen Z to make a positive
impact on the future of their companies – if they start proactively
preparing for them now."
Optimizing Gen Z's power to transform industry relies on keeping
them motivated. The digital-native nature of Gen Z means they're
already accustomed to rapidly and constantly changing environments
and stimulators, so employers will need to maintain a focus on
their core values to keep these new workers inspired. This includes
money/pay (70%), the ability to pursue their passion (46%) and the
challenges/excitement of the job (39%). One strategy for bringing
these disparate motivators together is more regular check-ins
between managers and employees. Keeping Gen Z galvanized and
engaged throughout the year – not just when their annual reviews
roll around – will be key to employers' success.
Let's get digital – attracting and engaging Gen Z across
their unique journey
A key element of Gen Z's potential to
change the way work is accomplished is their comfort and immersion
in mobile technologies, which enable constant communication and
innovation. According to the survey, Gen Z believes that technology
allows them to be more productive (57%) and mobile (45%).
Furthermore, 39% see smartphones as essential and 37% rely on
laptops, compared to 25% and 30% across all working generations,
respectively. These tools enable Gen Z to be "always on" while
determining their own schedules, creating tailor-made paths to
their personal version of success.
Focus on employer branding – Gen Z is paying attention
now
Before Gen Z enters the workforce in mass,
employers need to define and communicate who they are, their
purpose and what makes them unique. It is vital that these
qualities are accurately and consistently communicated across
social media channels, employer review sites like kununu, and other
platforms.
"The key to successfully attracting and engaging Gen Z
throughout their candidate journey will be a strong employer brand
that is consistent across technologies," said Matheson.
"Organizational brands will need to be transparent, adaptable,
personable and memorable, targeting the brand's ideal Gen Z
employees through tools like social recruiting and talent CRM
targeted emails."
For more information on Gen Z and how employers can successfully
attract and engage this new generation of talent, download the full
report here.
Survey Methodology
The Monster Multi-Generational
Survey was conducted by TNS, a global research agency, and
concluded in January 2016. The study
surveyed more than 2,000 people across the Boomer, X, Y and Z
generations, working and non-working respondents in the U.S. The
Gen Z respondents (those aged 15-20) pre-qualified themselves as
either employed or, among younger teens, planning to work in the
future.
About Monster Worldwide
Monster Worldwide, Inc.
(NYSE: MWW) is a global leader in connecting people to jobs,
wherever they are. For more than 20 years, Monster has helped
people improve their lives with better jobs, and employers find the
best talent. Today, the company offers services in more than 40
countries, providing some of the broadest, most sophisticated job
seeking, career management, recruitment and talent management
capabilities. Monster continues its pioneering work of transforming
the recruiting industry with advanced technology using intelligent
digital, social and mobile solutions, including our flagship
website monster.com® and a vast array of products and services. For
more information visit www.monster.com/about.
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SOURCE Monster Worldwide, Inc.