M6 Group: Gulli Expands Into the World of Children’s Playgrounds
May 29 2024 - 1:47PM
Business Wire
Regulatory News:
M6 Group (Paris:MMT), on behalf of its subsidiary Gulli,
announces the acquisition of La Boite Aux Enfants, French leader of
indoor children’s playgrounds, mainly owned by Bpifrance, Turenne
Groupe, M Capital, Aurore de Lacombe and Gaëtan Le Jariel.
M6 Group therefore pursues its investment strategy aimed at
families around Gulli, leading children’s channel in France.
Present daily alongside the children, first on DTT with an
audience share on children aged 4-10 years up more than 29%
year-on-year, or with its digital applications available free of
charge on all screens, Gulli also wishes to provide families with
play and leisure facilities across France for unique moments of
sharing and relaxation.
Created by Gaëtan Le Jariel in 2011 et co-directed by Aurore de
Lacombe, la Boite Aux Enfants operates 25 parks throughout France,
13 of which are already under Gulli Parc license. Intended for
children from 1 to 12 years-old through adventure circuits, sport
activities and birthday entertainment, they also involve parents by
developing parent-child bonding in fully secure environments.
With approximately 2 million visitors and a turnover of 18
million euros expected in 2024, this network of parks is set to
expand more widely (in creation in shopping centers and in external
growth) and to propose new attractions and event programming around
Gulli’s heroes.
Following finalization of the documentation, the transaction is
expected to be completed in early July 2024.
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version on businesswire.com: https://www.businesswire.com/news/home/20240529457887/en/
INVESTOR RELATIONS Myriam Pinot +33 (0)1 41 92 57 73
/ myriam.pinot@m6.fr PRESS Paul Mennesson +33 (0)1 41
92 61 36 / paul.mennesson@m6.fr
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