Multi-Year Renewal Agreement Continues
Mercury’s Status as the NHL Team’s Official Partner and Builds on
16 Consecutive Years of Successful Collaboration and Positive
Community Impacts Made Across Southern California
Mercury Insurance (NYSE: MCY) and National Hockey League (NHL)
franchise, the LA Kings, are proud to announce a landmark, expanded
renewal agreement. As part of the expansive multi-year partnership,
brokered by AEG Global Partnerships, Mercury will continue as an
official partner of the LA Kings in addition to becoming the team’s
first-ever jersey patch partner.
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the full release here:
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LA Kings Captain Anze Kopitar will be
among the first members of the team to take the ice wearing the
Mercury Insurance logo on his LA Kings' 2023-2024 home jersey this
Tuesday night at the NHL team's preseason home opener. (Photo:
Business Wire)
This groundbreaking agreement extends a relationship that began
in 2008 for another exciting new chapter and marks a significant
milestone for the insurance company as its longest running
partnership to date. This is also Mercury’s first-ever jersey
sponsorship, underscoring the company’s commitment to Los Angeles
and the importance of hockey across the Southern California
market.
Beginning with the upcoming 2023-24 NHL season, Mercury’s logo
will be featured on the team’s on-ice home jerseys for all
pre-season, regular season and playoff games taking place at
Crypto.com Arena. As the official jersey partner of the LA Kings,
fans will get their first look at the new jerseys with the new
Mercury patch beginning with the team’s first two pre-season home
games on Tuesday, October 3 when the Kings host the Anaheim Ducks
at Crypto.com Arena, and Saturday, October 7 when the Kings take on
the Vegas Golden Knights. This will be followed by the official
debut at the team’s regular season opener on Wednesday, October 11,
when the Kings host the Colorado Avalanche. Both pre-season games
will be broadcast on Bally Sports SoCal and the regular season
opener will be broadcast live on national television from
Crypto.com Arena on TNT and is set to begin at 7:00 p.m. (PDT).
“We're extremely excited and honored to be chosen as the first
jersey patch partner in the team’s history,” said Erik Thompson,
vice president and chief marketing officer at Mercury Insurance.
“Both organizations were ‘born and raised’ in Los Angeles and we
share a deep commitment to the City of Angels and the amazing
people that live here. Mercury and the Kings are truly part of the
fabric of Los Angeles, and nowhere is this better illustrated than
on the jerseys of LA’s hockey heroes.”
Now in the 16th consecutive season of partnership, this expanded
agreement represents two deeply rooted, Southern California-based
organizations furthering their relationship for the benefit of the
local fans and policyholders they both represent and serve in the
region. Much like the LA Kings who played their first season in LA
in 1967, Mercury also has more than 60 years of experience
providing exceptional service to the Southern California market and
its residents. Founded in 1961 and headquartered in Los Angeles,
Mercury offers a wide variety of insurance products, including
auto, home, personal liability (umbrella) business, commercial, and
mechanical breakdown.
For close to two decades, Mercury and the LA Kings have forged
an extraordinary partnership that has greatly enhanced the fan
experience and helped create countless memorable moments for
thousands of Angelenos. As an example, Mercury’s presenting
sponsorship of the “My First Game” program brought Make A Wish
youth and their families to Kings games and featured heartwarming
videos of Kings players’ first experiences with the sport of
hockey. Additionally, Mercury’s unique activations on game days
coupled with its ongoing sponsorship of LA Kings’ community-focused
initiatives have deeply enriched the fan experience and continue to
help make a positive community impact all year round.
Going forward, the partnership will continue to incorporate
significant community and fan-focused touchpoints including
engaging surprise and delight activations. Among the new in-arena
promotions will be “Where’s Bailey?” an augmented reality,
first-of-its-kind experience that will challenge fans to search for
team mascot Bailey throughout the arena and amongst some of LA’s
most iconic landmarks. Everyone who finds Bailey will be entered to
win a Kings prize package that includes an authentic jersey and
autographed memorabilia.
The two organizations will also partner with LA Kings superstar,
Kevin Fiala, to celebrate and honor local community heroes who are
making significant impacts in their local communities. Each honoree
will be inducted into the Hockeywood Community Walk of Fame art
installation the two organizations are creating at Toyota Sports
Performance Center in El Segundo, California. Honorees will have
the chance to meet with Fiala, be integrated into the art
installation and be celebrated in-arena on the videoboard, in
addition to receiving a Kings jersey, tickets to a game, and an
American Express gift card to help them continue their very
important work.
“Mercury Insurance has become both a trusted and highly valued
partner of our team over the years and we are honored to be making
history as we welcome them as our very first jersey partner,” said
LA Kings President and Hall of Famer Luc Robitaille. “Together we
have grown, evolved, and most importantly given back to the diverse
communities of people who support us and help make our
organizations great. We look forward to creating even more
cherished memories for our fans as our players step out on the ice
for the very first time this season wearing the Mercury brand with
pride.”
The long-term partnership between the LA Kings and Mercury is
also highlighted by many significant milestones achieved together
over the years and is testament to the strength of the growing
relationship. In 2012, the Kings took home their very first Stanley
Cup while Mercury celebrated its 50th anniversary, two momentous
occasions the partners had the privilege of enjoying alongside each
other. Just two years later in 2014, the Kings won their second
Stanley Cup, followed by the team’s 50th anniversary celebrated in
2017 – additional historic moments that Mercury was a part of and
helped make possible.
“We are extremely proud to expand this longstanding and
meaningful partnership which is committed first and foremost to the
fans and community. We look forward to the continued positive
impact for many more years to come with our great friends at
Mercury,” said Nick Baker, COO of AEG Global Partnerships.
ABOUT MERCURY INSURANCE
Mercury Insurance (NYSE: MCY) is a multiple-line insurance
carrier predominantly offering personal auto, homeowners and
renters insurance through a network of independent agents in
Arizona, California, Georgia, Illinois, Nevada, New Jersey, New
York, Oklahoma, Texas and Virginia, as well as auto insurance in
Florida. Mercury writes other lines of insurance in various states,
including commercial, business owners and business auto, landlord,
home-sharing, ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value
for their insurance dollar by pairing ultracompetitive rates with
excellent customer service. Mercury has earned "A" ratings from
A.M. Best and Fitch, as well as "Best Auto Insurance Company"
designations from Forbes and Insure.com. For more information visit
www.MercuryInsurance.com or follow the company on Twitter or
Facebook.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world’s
leading sports and live entertainment company. The company operates
in the following business segments: Facilities, which through its
affiliation with ASM Global, owns, manages or consults with more
than 350 preeminent arenas, stadiums, convention centers and
performing arts venues around the world; Music through AEG
Presents, which is dedicated to all aspects of live contemporary
music performances, including producing and promoting global and
regional concert tours, music and special events and world-renowned
festivals such as the Coachella Valley Music and Arts Festival;
Real Estate, which develops world-class venues, as well as major
sports and entertainment districts like Crypto.com Arena and L.A.
LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the
world’s largest operator of high-profile sporting events and sports
franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
and Global Partnerships, which oversees worldwide sales and
servicing of sponsorships including naming rights, premium seating
and other strategic partnerships. Through its worldwide network of
venues, portfolio of powerful sports and music brands and its
integrated entertainment districts, AEG entertains more than 160
million guests annually. More information about AEG can be found at
www.aegworldwide.com.
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AEG GLOBAL PARTNERSHIPS Shannon Donnelly
Shannon.Donnelly@beckmedia.com
Mercury General (NYSE:MCY)
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