A first and
only for its category in Canada and for a major Canadian retail and
office property group, the introduction of a new CF SHOP!
Mastercard® Gift Card provides shoppers with a
more convenient, easier way to pay and gift
TORONTO, Nov. 12, 2021 /CNW/ - In its continued pursuit of
elevating the shopper experience and providing innovative,
first-to-market digital solutions for Canadians, Cadillac Fairview
(CF) today announced enhancements to its gift card program.
Canadians from coast-to-coast now have the option to buy and
receive digital CF gift cards for friends and family with the new
CF SHOP! Mastercard® Gift Card through the LiVE by CF app.
This single-load prepaid card can be purchased through
cfshopcard.ca and is available for use with leading digital mobile
wallets including Apple Pay® and Google PayTM for a
safe, secure, sustainable, and contactless payment experience at
all CF shopping centres. To further meet the needs of Canadians,
shoppers will also have the option to link physical CF gift cards
to the app for easy access to card balances.
"We first introduced the LiVE by CF app to Canadians in
June 2020, putting the mall directory
and product discovery in the hands of our shoppers," said
Jose Ribau, Executive Vice
President, Digital and Innovation at Cadillac Fairview. "This
evolution of our gift card program helps deliver the safe and
convenient contactless payments consumers are expecting, especially
ahead of the upcoming holiday shopping season and beyond."
The introduction of the CF SHOP! Mastercard Gift Card is
supported by a partnership with Mastercard and EML Payments,
amongst others. Each partner brings a unique offering and
capability to shoppers, providing industry-leading offers to ease
tension points that often come with everyday shopping
experiences.
"To align with today's digitally connected lifestyle, consumers
are seeking digital-first payment options that are both seamless
and secure," said Sohil Tiwari,
Senior Vice President, Market Development at Mastercard in
Canada. "Powered by Mastercard's
tokenization technology, the CF SHOP! Mastercard Gift Card, will
enable CF shoppers to securely transform any connected mobile
device into a payment device, making it easier and more convenient
for Canadians to gift and spend at CF's shopping centres."
Mastercard's tokenization technology provides additional
security to cardholders by replacing a physical or virtual card
number with a unique token that is useless to fraudsters as it can
only be used by the merchant who requested it.
Guests will now have the expanded option to buy, send and spend
their gift cards directly from the LiVE by CF app no matter where
they are with just a few simple clicks. Corporate customers can
also purchase digital gift cards in bulk to send to clients and
employees across Canada.
"When CF approached EML to lead the gift card program management
as a key feature of the LiVE by CF app, we knew something great was
on the horizon," said Ailie Kofoid,
CEO Americas at EML. "With over 10 years of payments experience,
our team's innovative platform helps businesses like CF create
desirable customer experiences wherever money is in motion. We are
delighted to share and extend our expertise to CF guests and its
loyal community."
Enhanced Features Boost LiVE by CF App Experience
Today's announcement is an important building block in the LiVE
by CF journey to deliver a personalized shopping experience at CF
centres. By loading the gift card into their LiVE by CF app,
shoppers will unlock exclusive features, including the ability to
track their balances in real-time, build their shopping
list, receive dynamic store, restaurant and product
recommendations based on their in-app activity, and be
notified of new offers from their favourite retailers.
Within the last year, LiVE by CF launched other unique features,
including:
- Multi-stop routes and optimized navigation: Guests can
create their multi-stop shopping itinerary in LiVE by CF and let
the app reorder their stops for a shorter route, or maximize
accessibility by avoiding stairs and escalators.
- Crowd-avoidance navigation: Some areas of the mall can
be more busy than others. Leveraging real-time traffic levels, the
app provides guests the ability to navigate the least busy
route.
- Product search/recommendations: By using the app, guests
can receive dynamic store, restaurant and product recommendations
based on their preferences.
For more information, please visit: livebycf.com.
The LiVE by CF app supports all 18 CF shopping centres in
Canada and is available for
download in English and French for iOS and Android users.
About Cadillac Fairview
Cadillac Fairview (CF) is a globally focused owner,
operator, investor, and developer of best-in-class real estate
across retail, office, residential, industrial and mixed-use asset
classes. Wholly owned by the Ontario Teachers' Pension Plan, CF
manages in excess of $35 billion of
assets across the Americas and the United
Kingdom, with further expansion planned into Europe and Asia.
Internationally, CF invests in communities with like-minded
partners, including Stanhope in
the UK, Lincoln Property Company in the U.S., and Multiplan in
Brazil. The company's Canadian
portfolio comprises 68 landmark properties, including the
Toronto-Dominion Centre, CF Toronto Eaton Centre, Tour Deloitte, CF
Carrefour Laval, CF Chinook Centre and CF Pacific Centre.
Continually striving to make a positive impact in communities where
it operates by promoting social connection, growth, and a
sustainable future, CF's Purpose is Transforming Communities for a
Vibrant Tomorrow. Learn more at cadillacfairview.com and
follow CF on LinkedIn.
About Ravel by CF
Ravel by CF is an organization focused
on removing the friction from today's retail shopping experience,
unleashing the untapped potential of physical space and customer
experience within some of the world's best commercial real estate.
Ravel works with established leaders and new entrants in the
ecosystems of retail, marketing, and technology to build a
digitally driven innovation platform that connects people, spaces
and data.
About Mastercard (NYSE:MA)
Mastercard is a global technology company in the payments industry.
Our mission is to connect and power an inclusive, digital economy
that benefits everyone, everywhere by making transactions safe,
simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
About EML Payments
EML provides an innovative payment
solutions platform, helping businesses all over the world create
awesome customer experiences. Wherever money is in motion, our
agile technology can power the payment process, so money can be
moved quickly, conveniently and securely. We offer market-leading
programme management and highly skilled payments expertise to
create customisable feature-rich solutions for businesses, brands
and their customers. Come and explore the many opportunities
our platform has to offer by visiting us at: EMLPayments.com
The CF SHOP! Mastercard® Gift Card is issued by Peoples Trust
Company under license from Mastercard International Incorporated.
Mastercard is a registered trademark, and the circles design is a
trademark of Mastercard International Incorporated.
SOURCE Cadillac Fairview Corporation Limited