The 46th annual springtime celebration blooms
once again at Macy’s Herald Square Sunday, May 2 through Sunday, May
This Spring, dazzling blooms and stunning floral landscapes take
root as the Macy’s Flower Show® brings a floral celebration of
fortitude to Macy’s (NYSE:M) flagship store at Herald Square in New
York. From Sun., May 2 through Sun., May 16, 2021, Give. Love.
Bloom. will enchant floral aficionados as they explore over-the-top
gardens both inside the flagship’s main floor, balcony level and
famed windows and this year for the first time-ever with a special
presentation at Herald Square Park. With the spirit of renewal and
new days of hope on the horizon, Macy’s annual celebration has been
reimagined to safely bring the magic of spring to life for guests
in and around the world-famous store.
This press release features multimedia. View
the full release here:
Macy's Flower Show takes root at Macy's
Herald Square in NYC. Sunday, May 2 through Sunday, May 16 (Photo:
“The 2021 Macy’s Flower Show will feature magnificently
landscaped gardens inspired by the feeling of hope for a brighter
year ahead,” said Rick Pomer, creative director, Macy’s Flower
Show. “Give. Love. Bloom. will awe spectators, kicking off the
spring season with an immersive, floral spectacular that will
delight the senses. We’re looking forward to welcoming visitors and
pedestrians to our magical floral oasis where the resilient spirit
of the city will be in full bloom.”
The iconic spring kickoff has enchanted generations of floral
fans with whimsically themed gardens that showcase millions of live
flowers, plants, and trees from around the globe. Native to many
different landscapes, Macy’s Flower Show offers visitors a unique
opportunity to enjoy these florals blooming in unison, despite
their distinct climatic DNA. Taking root in unexpected settings,
the florals bloom on store countertops, in display windows and
specially designed architecture including grand bridges, columns,
and topiaries. The 2021 Macy’s Flower Show will be staged in
distinct fashion with socially distanced displays and several
dazzling hanging elements.
For the first time-ever, guests will have the opportunity to
explore a special extension of the show at Herald Square Park.
Macy’s in collaboration with the 34th Street Partnership will
create this special outdoor oasis helping the neighborhood
celebrate the spring season. Lush arches and planters brimming with
bright hues will decorate the midtown park. Simultaneously, the
world-famous Broadway window displays at Macy’s Herald Square will
blossom with hope and love, packed with pretty petals in cool tones
of purple, green and blue accentuated with a warm palate of pink,
red and yellow.
Highlights of this year’s Macy’s Flower Show include:
The Kaleidoscope of Courage: Life grows on!
This year’s show takes flight with a cluster of colorful
butterflies fluttering under an aerial trellis of weeping pink
cherry trees, colorama dracaena & rose red caladium.
The Basking Butterfly Bridge: Visitors can’t
miss the larger-than-life butterfly with its gilded wings spread
wide to reveal a body of bright blue delphinium, resting on a
bridge blossoming with flowering almonds and lemon cypress.
The Aviary of Aspiration: In this sky-high
garden, guests can spot birds perched around a brilliant birdcage
bursting with colorful orchids, bromeliads and succulents
surrounded by bridges flourishing with flora.
The Dragonfly Dreamscape: A dynamic dragonfly
with wings of gold hovers on a bridge overflowing with gorgeous
greenery dappled with red ranunculus, blue hydrangea and aromatic
The Open Nest Mobiles: Twirling overhead as
spectators explore the show are intricate mobiles carrying cheerful
clusters of yellow alstroemeria, orange roses & pink
The Positivity Promenade: Found on the
store’s mezzanine, the butterfly lattice garden with bunches of
echinacea & wisteria gives a bird’s eye view of this year’s
Macy’s Flower Show while offering a peaceful moment for
The Conservatory: An interactive floral
destination awaits as guests are invited to snap a selfie in front
of living flower walls, pose for the perfect “wing shot,” check out
the Designer Spotlight Series arrangements, and visit the
interactive Believe wall.
Specialty Gardens: Golden butterflies perch
on DINO, Sinclair Oil’s gleaming green Apatosaurus, as it towers
over a colorful bed of yellow echinacea with light pink spikes of
safari rose aloe and evergreen mugo pine. In a heart-warming scene
from Kalahari Resorts & Conventions, majestic metallic
elephants enjoy family time at the watering hole surrounded by
bright orange clivia, fiery red begonias and lush ponytail
Fashion Institute of Technology Designs
As part of a special initiative designed to give up-and-coming
fashion design students the opportunity to showcase their
remarkable work, Macy’s has partnered with one of the nation’s top
design schools, Fashion Institute of Technology, to feature the
unique designs of select students inspired by the Flower Show’s
theme. The awarded student designers are Bryan Barrientos, Yawen
Chen, Fatima Eroglu, Juan Kwon, Eunjung Lee, Jonona Mukhtarova and
Vicky Zhang. Against a backdrop of vibrant purple and pink flora,
the floral themed fashions will be displayed throughout the
duration of the spectacle at Macy’s Herald Square.
Designer Spotlight Series
Additionally, this year’s Macy’s Flower Show will feature a
Designer Spotlight Series, highlighting local New York City floral
designers. Every three days a creative wunderkind will showcase a
showstopping bouquet on the mezzanine of Macy’s Herald Square
during the two-week run of the show. Designers featured include
Petals by Dani, Polycarp Flowers, Flower Bodega, Brooklyn Blooms
Floral Boutique and Park Delicatessen.
Flower Show Gives Back
Giving back to the community is a core value at Macy’s. Through
this year’s Flower Show, Macy’s will create a positive impact with
the Mural Project – inviting local artists to participate in
creating a floral inspired art piece for the show. Additionally,
following the Flower Show, Macy’s will donate select floral
materials to local New York City partners, Grand Street Settlement
and Henry Street Settlement to beautify their surroundings. Both
organizations provide helpful services and programs to the New York
Free to the public, Macy’s Flower Show will be open during
regular store hours. Macy’s floral spectacular extends special
thanks to its partners Kalahari Resorts & Conventions,
Lifetime® and Sinclair Oil Corporation.
For additional information about the 2021 Give. Love. Bloom.
Macy’s Flower Show including a virtual behind the scenes tour,
bouquet designing videos and more visit
For images of the 2019 Flower Show please click here, and for
B-Roll, please click here.
version on businesswire.com: https://www.businesswire.com/news/home/20210428005807/en/
Christine Nealon, Macy’s External Communications
Bridget Betances, Macy’s External Communications