As part of its upcoming nationwide Pride + Joy,
LGBTQ Pride Month celebrations, Macy’s will raise funds and
awareness for The Trevor Project’s life-saving mission through a
host of initiatives, including a nationwide charitable giving
program, exclusive fashions and a digital media awareness campaign
aimed at reaching at-risk LGBTQ youth
This June, Macy’s (NYSE:M) will kick-off its annual Pride + Joy
national LGBTQ Pride Month celebrations with its customers,
colleagues and local communities in commemoration of Stonewall 50
and World Pride NYC. A key component of that celebration is its
nationwide partnership with The Trevor Project. In mid-May, Macy’s
and The Trevor Project will begin the roll-out of a series of
initiatives aimed at raising funds and awareness for Trevor’s
life-saving mission and services for at-risk LGBTQ young people,
highlighting Macy’s long-standing commitment to diversity,
equality, inclusion and respect for all.
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Macy’s and The Trevor Project partner in
celebration of Pride Month. Macy’s will raise funds and awareness
for The Trevor Project’s life-saving mission through a host of
initiatives including a nationwide charitable giving program,
exclusive fashions and a digital media awareness campaign aimed at
reaching at-risk LGBTQ youth. Throughout the month of June, a
limited-edition capsule collection from INC International Concepts
will contribute portions of its purchase price to The Trevor
Project. (Photo: Business Wire)
“Macy’s believes in the power of fashion, celebration and
community to touch the lives of our customers, colleagues and local
communities. Macy's core value of acceptance is reflected in our
commitment to supporting the LGBTQ community through the fostering
of an inclusive culture and environment that inspires our
colleagues and customers to be their authentic self, every day,”
said Sam Harrison, Macy’s senior director of Corporate Giving &
Volunteerism. “As The Trevor Project’s national Pride partner, we
will aim to raise funds and awareness of Trevor’s mission and
life-saving services, harnessing the power of our brand to make a
difference in the communities we serve.”
“The Trevor Project is grateful to Macy's for sharing their
commitment to our mission with their customers, who will have their
own chance to support LGBTQ youth in crisis this Pride month,” said
Amit Paley, CEO & executive director of The Trevor Project.
“Every day, we serve LGBTQ young people in Macy's local communities
nationwide, so we're excited to share our affirming messages of
hope and support in their stores.”
The Trevor Project is the world’s largest suicide prevention and
crisis intervention organization for lesbian, gay, bisexual,
transgender, queer, and questioning (LGBTQ) young people. The
organization works to save young lives by providing support through
free and confidential programs, including TrevorLifeline,
TrevorText, and TrevorChat. They also run TrevorSpace, the world’s
largest safe space social networking site for LGBTQ youth, and
operate innovative education, research, and advocacy programs.
To help raise funds for Trevor’s important work, from June 1 –
June 17 at all Macy’s stores nationwide, shoppers can celebrate
Pride by giving back to The Trevor Project through Macy’s
charitable round-up program. As customers complete their in-store
purchases, they will be invited to round up to the nearest dollar
(up to $.99) and donate the change to The Trevor Project. These
donations will help support the organization’s mission of providing
crisis intervention and suicide prevention services. In select
markets including Chicago, Cincinnati, Houston, Lexington (KY), Los
Angeles, Minneapolis, New York City, Seattle, St. Louis, and St.
Petersburg (FL), the round-up campaign will be extended through
June 30 to coincide with Pride parade celebrations in which Macy’s
has a local presence.
Macy’s shoppers are also invited to show their Pride through
fashion as they support The Trevor Project with style. Pride and
its signature colors will be front and center in the
limited–edition, three-piece capsule collection by INC
International Concepts. Featuring gender-neutral t-shirts, tanks
and socks with rainbow detailing, throughout the month of June,
Macy’s will donate $4 of the purchase price of the INC t-shirt and
tank and $2 of the purchase price of the socks to The Trevor
Project. The pieces retail for $10 to $20 and will be available in
select stores and on macys.com/celebrate.
To help spread awareness of The Trevor Project’s life-saving
work, Macy’s and Trevor created a PSA showcasing heartfelt personal
vignettes of hope and how the support of Trevor’s programs helped
LGBTQ youth in crisis. The PSA, debuting on May 20, will run in
several length formats across digital and social media channels. It
is introduced by and features Jazz Jennings, the young transgender
activist and star of the TLC reality series, “I Am Jazz.”
Additionally, Macy’s partnership with The Trevor Project extends
to a presenting sponsorship of this year’s TrevorLIVE NY benefit
gala, taking place at Cipriani Wall Street on Monday, June 17.
Honorees, presenters, hosts, and celebrity attendees will be
announced soon.
As a pivotal component of Macy’s Pride + Joy campaign, the
national partnership with The Trevor Project, once again showcases
Macy’s steadfast value of diversity and inclusion in all areas of
business. This commitment is evidenced by the company’s consistent
achievement of a 100 percent score on the Human Rights Commission’s
Corporate Equality Index, the national benchmarking tool on
corporate policies and practices.
For more information on Macy’s upcoming Pride + Joy campaign and
to purchase products that benefit The Trevor Project, please visit
macys.com/celebrate, as of May 20. Additional details on Macy’s
Pride + Joy campaign will be announced soon.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts,
please visit our online pressroom
at macysinc.com/news-media.
About The Trevor Project
The Trevor Project is the world's largest suicide prevention and
crisis intervention organization for lesbian, gay, bisexual,
transgender, queer & questioning (LGBTQ) young people. The
Trevor Project offers a suite of 24/7/365 crisis intervention and
suicide prevention programs, including TrevorLifeline, TrevorText,
and TrevorChat as well as the world’s largest safe space social
networking site for LGBTQ youth, TrevorSpace. Trevor also offers an
education program with resources for youth-serving adults and
organizations, a legislative advocacy department fighting for
pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy
positions, and conducts research to discover the most effective
means to help young LGBTQ people in crisis and end suicide. If you
or someone you know is feeling hopeless or suicidal, our trained
crisis counselors are available 24/7/365 at 1-866-488-7386 and
www.TheTrevorProject.org/Help
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version on businesswire.com: https://www.businesswire.com/news/home/20190418005720/en/
MEDIA CONTACTS:Orlando Veras,
Macy’s646-429-7450Orlando.Veras@macys.com
Kevin Wong, The Trevor
Project646-576-7044Kevin.Wong@thetrevorproject.org
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