--USDA to release crop reports at noon EDT instead of 8:30 a.m.

--Move follows shift in exchange trading hours

--Allows for greatest liquidity, access, USDA says

--USDA will maintain prereport "lockup" period

(Adds details, background on change in paragraphs five-six and nine-14.)

By Ian Berry and Bill Tomson

The U.S. Department of Agriculture plans to start releasing its closely watched monthly crop reports at midday in response to expanded trading hours for grain futures, the agency said Wednesday.

The reports, which estimate the supply and demand for corn, soybeans and other major commodities, will be issued at noon ET starting in January, instead of the current 8:30 a.m. ET release time.

The move follows an expansion of futures trading hours earlier this year. CME Group Inc. (CME), the world's largest grain futures exchange, in June expanded futures trading to 21 hours a day, up from 17, in reaction to newly created grain futures contracts by rival IntercontinentalExchange Inc. (ICE).

The expanded trading hours have meant that the USDA's monthly supply and demand reports, which can trigger significant market moves, were for the first time being released while markets were active.

The reports will continue to be released during trading hours, but proponents of the change said the new time is a sweet spot when the market is most active.

Even with the 21-hour electronic trading schedule, traders say volumes rise when open outcry, or floor trading, starts at 10:30 a.m. ET each day.

"The shift to a noon release allows for the greatest liquidity in the markets, provides the greatest access to the reports during working hours in the United States, and continues equal access to data among all parties," USDA Chief Economist Joe Glauber said in a statement Wednesday.

The new release time will also affect other closely watched crop reports, such as quarterly grain stock reports and production reports that come out several times a year.

The USDA solicited public comments on possible changes to the report release times in June, and received 147 comments. Some large industry groups, including CME, the Commodity Markets Council and grain-industry associations, requested the agency move the report times to 11 a.m. ET or noon.

"We believe it is critical that if reports are released when the markets are open that there is as much liquidity as possible to absorb the impact of any changes," Kathleen Cronin, CME senior managing director, said in a letter to the USDA this summer. "We would suggest sometime during the window of 10 a.m to 12 p.m. CT."

Commodity Markets Council President Christine Cochran said in a letter that a late-morning release would accommodate traders on the U.S. west coast, who currently have to wake up before dawn for the reports, as well as in Europe. The council is a trade group for futures exchanges and brokerages.

Many of the people who submitted comments to the USDA said the reports should be released when the market isn't trading, to give market participants a chance to digest the report.

Opponents of the expanded trading schedule, including some farmers, have said releasing reports while the market is open gives an unfair advantage to large trading firms that can process information from the report and execute trades more quickly.

Some who filed comments said the crop reports should be released when the market closes at 3 p.m. ET.

The USDA said it won't change the time of livestock reports, which are currently released at 3 p.m. ET.

A USDA official said the agency will continue to have a "lockup" period before the grain reports, when financial newswires reporters can access the reports and compile data to be published at the official release time.

Closely held Cargill Inc., one of the world's biggest commodity traders, had asked the USDA during the public-comment period to abolish the lockup, arguing that the company should have access to the report numbers at the same time as the news media.

Write to Bill Tomson at bill.tomson@dowjones.com and Ian Berry at ian.berry@dowjones.com

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