Membership includes free delivery and 2X
fuel points
CINCINNATI, July 13,
2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR),
America's largest grocery retailer, today announced the national
launch of Boost by Kroger, which represents the latest expansion of
its industry-leading loyalty program. The annual membership
provides customers unlimited free grocery delivery on orders of
$35 or more, fuel discounts of up to
$1 per gallon and additional savings
on Our Brands products. Kroger estimates the membership can
save customers more $1,000 per year
on fuel and grocery delivery.
"As customers continue to evolve how they shop and eat, this
expansion of our loyalty program offers more personalized value in
groceries and fuel, alongside easier access to convenient shopping
solutions, such as Delivery," said Yael Cosset, Senior Vice
President and Chief Information Officer for Kroger. "We are
committed to consistently delivering a best-in-class seamless
experience with zero compromise – the fresh and quality products
our customers want, how they want it and when they want it. We
recognize this is especially important as our customers are facing
an inflationary environment and rising fuel prices."
Boost expands on savings currently available to customers
through Kroger's free loyalty program. Offering two annual
membership levels at $59 or
$99, the new service provides free
next-day delivery or free delivery in as little as two hours on
orders of $35 or more, respectively.
Boost members also receive 2X fuel points for every dollar spent as
well as exclusive savings on Our Brands, including Murray's
Cheese, Vitacost, and Home Chef™, Simple Truth™ and Private
Selection™.
"Boost contributes to our rapidly expanding seamless ecosystem,
bringing value and convenience to many more families across America
as we roll-out new Delivery fulfillment centers," said Bill Bennett, Kroger Vice President and Head of E-commerce.
"Through Boost, Kroger is uniquely positioned to be Fresh for
Everyone, making grocery delivery accessible to more customers
through the industry's most affordable grocery delivery membership
program. Combine this with our industry-leading fuel points
program, we are confident we have built a differentiated membership
program that our customers will love."
During the last several months, the grocer piloted Boost in four
divisions, resulting in a growing number of new members and a
significant increase in delivery sales compared to non-Boost
divisions.
Boost is now available to customers across The Kroger Family of
Companies. Eligible customers can enroll in the program at
www.Kroger.com/boost.
Media Assets
To download Boost photography assets, visit here.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to
our Purpose: to Feed the Human Spirit™. We are, across our family
of companies, nearly half a million associates who serve over nine
million customers daily through a seamless digital shopping
experience and 2,800 retail food stores under a variety
of banner names, serving America through food inspiration
and uplift, and creating #ZeroHungerZeroWaste communities by
2025. To learn more about us, visit our newsroom and
investor relations site.
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SOURCE The Kroger Co.