NEENAH, Wis., June 17, 2020 /PRNewswire/ -- The
Depend® brand is excited to unveil a new look and feel
for its Silhouette and Real Fit lines, inspired entirely by the
strength of its consumers. The new products, now available at
retailers nationwide, will be supported by The Only Thing Stronger
Than Us Is You marketing campaign that aims to celebrate people
managing incontinence.
Specific product improvements to Depend Silhouette Underwear for
Women include:
- Advanced Shapewear Technology to offer the smoothest and
softest fabric from Depend to-date
- Two color collections, including Classics featuring black and
pink, and Expressions featuring lavender, berry and teal
- Expanded size range to offer small through extra-large
While the Depend Real Fit Briefs for Men line has been updated
to feature:
- The softest, smoothest fabric from Depend to-date
- Availability in two colors – grey and black – across two sizes
– small/medium and large/extra-large
"Kimberly-Clark and the Depend brand are committed to breaking
category stigmas and providing people with continuously innovative
products that allow them to live active, fulfilling lives,"
explained Lauren Kren, Senior Brand
Manager for Depend brand. "While over 65 million Americans
experience some type of bladder leakage, many are not using the
correct products to help manage symptoms due to stigma or
embarrassment. We're excited about the potential of these product
improvements and The Only Thing Stronger Than Us Is You program to
reduce these barriers and ultimately provide better solutions for
our customers."
The supporting integrated marketing creative was inspired by and
intended to celebrate the strength of Depend consumers. Depend
understands that people are managing incontinence among many other
aspects of life, and rely on the trusted protection of Depend
products to keep up with daily life.
For more information and to learn about other Depend brand
incontinence products, please visit www.Depend.com.
About the Depend Brand
Launched in 1984 by
Kimberly-Clark Corporation, the Depend brand is the market leader
in the adult incontinence category in North America. Over the
years, the Depend brand has evolved with its consumers to provide
the exceptional protection and lend them the confidence they need
to lead normal, active lives. For more information or to request a
product sample, visit www.Depend.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what's important to them.
Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share
position in 80 countries. We use sustainable practices that support
a healthy planet, build stronger communities, and ensure our
business thrives for decades to come. To keep up with the latest
news and to learn more about the company's 148-year history of
innovation, visit Kimberly-Clark.com or follow us on Facebook,
Twitter or Instagram.
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SOURCE Kimberly-Clark