NEW YORK, May 25, 2021 /PRNewswire/ -- Taboola, a
global leader in powering recommendations for the open web, helping
people discover things they may like, today announced a new deal
with BBC Global News, the home of the BBC's award-winning
commercial international news, sport and features content, in which
it will become the renowned publisher's exclusive content
recommendations provider.
BBC News is the world's most trusted international news
broadcaster and reaches 438 million people around the globe each
week across TV, online, apps and social media. BBC.com saw record
reach over the past year, with 145 million unique browsers each
month. Taboola Feed, a seamlessly integrated feed that
provides readers with personalised content for a more engaging
experience, enabling monetisation of below-article placements, will
be integrated into BBC.com - the home of BBC News and BBC Sport -
in all markets outside the UK, where the publisher is commercially
funded. Its aim is to drive revenue while keeping UX and the
integrity of the brand intact, as well as to grow engagement and
audiences across the site.
Errol Baran, BBC Global News SVP,
Business Development and Innovation, Global Advertising and
StoryWorks, said: "As our readership grows and changes, we
constantly seek out technology companies like Taboola which can
help us keep pace. Our robust standards for data and quality are
paramount and we have chosen to work with Taboola because of the
adaptability of their recommendation platform and their
understanding of our requirements. We are very much looking forward
to forming a fruitful relationship going forward."
Adam Singolda, Founder and CEO, Taboola said: "We are very
pleased to be the exclusive content recommendations provider for
BBC Global News. To take on this role, we needed to earn the
absolute trust of the BBC that we can meet their requirements. As a
result, we have built a true partnership and we cannot wait to
further innovate together. This fits perfectly with our focus on
premium publications and brands, and we're confident our products
will help grow revenue across the BBC's sites."
About Taboola
Taboola powers recommendations for the
open web, helping people discover things they may like. The
company's platform, powered by artificial intelligence, is used by
digital properties, including websites, devices and mobile apps, to
drive monetisation and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, NBC News, Business Insider, The Independent and El
Mundo. More than 13,000 advertisers use Taboola to reach over 500
million daily active users in a brand-safe environment. The company
has offices in 18 cities worldwide, including New York and Tel
Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About BBC Global News
BBC World News and BBC.com, the
BBC's commercially funded international 24-hour English news
platforms, are owned and operated by BBC Global News. BBC World
News television is available in more than 200 countries and
territories worldwide, and over 450 million households and 3
million hotel rooms. The channel is also available on over 180
cruise ships, 53 airlines, including 13 distributing the channel
live inflight. BBC.com offers up-to-the-minute international news,
in-depth analysis and features, including BBC Worklife, BBC
Culture, BBC Future, BBC Travel and BBC Reel, for PCs, tablets and
mobile devices to more than 145 million unique browsers each
month.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/bbc-global-news-chooses-taboola-as-its-exclusive-content-recommendations-provider-301298515.html
SOURCE Taboola