Breaking new ground, ITHF and Infosys bring
tennis history, artifacts and incredible stories to fans around the
world connecting people who love the sport of tennis
NEWPORT,
R.I., July 5, 2023 /PRNewswire/ --
Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global
leader in next-generation digital services and consulting, and the
International Tennis Hall of Fame today announced the debut of a
dynamic Metaverse museum, bringing the ITHF experience to tennis
fans around the world. In a Hall of Fame first, this deeply
interactive, immersive offering brings the museum's collection and
the stories of its Hall of Famers into the Metaverse. The ITHF
Metaverse is now available at tennisfame.com/metaverse, with a
virtual reality experience currently in development.
In the Metaverse, fans can experience the hallowed grounds of
the ITHF, combining real and virtual elements. They can view
larger-than-life holographic statues of Hall of Famers and learn
about the legends via their careers, stats, trivia and more. As a
user navigates the Metaverse, they can browse through a number of
different Hall of Famers and artifacts to find out more and answer
trivia questions to earn points to claim rewards in the ITHF
virtual shop.
Featured Hall of Famers include Martina Navratilova,
Rod Laver, Billie Jean King, Arthur Ashe and 2023 inductee
Esther Vergeer, among many others.
Fans can discover iconic items from throughout tennis history in
the Hall of Fame's collection, including an original pair of Stan
Smith Adidas sneakers, a racquet used by Stefanie Graf during her Golden Slam in 1988,
and a dress worn by Serena Williams
at the 2018 US Open designed by Virgil
Abloh.
"Infosys and the International Tennis Hall of Fame have embarked
on a truly transformational process to take the physical museum
into a 3D digital environment," said Dan
Faber, CEO, ITHF. "Induction into the Hall of Fame is
the ultimate honor in tennis, and Newport is where a player's career is cemented
in history. This cutting-edge experience takes history beyond
borders and provides an immersive avenue for fans of all ages to be
inspired by the legends' careers, accomplishments and stories."
"Carefully crafted digital infrastructure is taking center
stage, enhancing our understandings of and interactions with
experiences," said Sumit Virmani,
Infosys EVP and Global Chief Marketing Officer, Infosys.
"Through this Metaverse, Infosys and the International Tennis Hall
of Fame are bridging physical and digital worlds to redefine the
fan experience and bring fans closer to their favorite historical
moments. It has created a strong digital foundation for the ITHF to
experiment and engage new tennis enthusiasts with the history and
heritage of the sport on platforms accessible to the millions of
fans around the world."
Within the experience, users can express themselves through many
fun personalization options, including snapping photos to create
and customize their digital avatars, chatting with friends,
watching videos and feeling like they are truly on the grounds of
the ITHF in Newport. Users can
also step foot on the famous grass Horseshoe Court and play a game
of tennis at the iconic venue.
The new ITHF experience launches just weeks ahead of the
upcoming Infosys Hall of Fame Open and the Induction of wheelchair
tennis legends Esther Vergeer of
the Netherlands and Rick Draney of the
United States, to be held Saturday,
July 21 in Newport.
Beyond the Metaverse, the Infosys Hall of Fame Open hosted by
the ITHF will also leverage innovations like the Infosys Match
Centre, providing fans with rich AI-powered insights and new ways
of following the tennis action during the tournament. Additionally,
players will be able to record and offset their carbon footprint to
Newport through the recently
launched Carbon Tracker developed by Infosys in collaboration with
the ATP.
About the International Tennis Hall of Fame
The International Tennis Hall of Fame (ITHF) is a non-profit
organization that preserves and promotes the history of tennis and
celebrates its champions, thereby serving as a vital partner in the
growth of tennis globally. The ITHF is located in Newport, Rhode Island, in the United States, with Hall of Famers hailing
from 27 nations around the world. The Hall of Fame honors these
legends and chronicles the sport's history in a comprehensive
interactive museum in Newport and
programming to celebrate the sport around the world. For
information on the International Tennis Hall of Fame and its
programs, visit tennisfame.com.
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses
and communities. We enable clients in more than 56 countries to
navigate their digital transformation. With over four decades of
experience in managing the systems and workings of global
enterprises, we expertly steer clients, as they navigate their
digital transformation powered by the cloud. We enable them with an
AI-powered core, empower the business with agile digital at scale
and drive continuous improvement with always-on learning through
the transfer of digital skills, expertise, and ideas from our
innovation ecosystem. We are deeply committed to being a
well-governed, environmentally sustainable organization where
diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY)
can help your enterprise navigate your next.
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SOURCE Infosys