Hershey Unveils Mobile Customer Insights Center, Delivering Category-Leading Expertise Directly To Retailers
September 19 2018 - 3:00PM
The Hershey Company (NYSE:HSY) today unveiled its new 53-foot,
expandable Mobile Customer Insights Center (MCIC) tractor trailer
during a ribbon-cutting ceremony at Hershey’s headquarters.
Beginning immediately, the MCIC will take Hershey’s shopper
insights and snacks category expertise directly to its retail
partners across the country.
“The retail landscape is shifting at an unprecedented rate. To
stay ahead, today’s retailers need a new playbook and that’s
exactly what we’re bringing to their front door,” said Phil
Stanley, Chief Sales Officer, The Hershey Company. “The MCIC is an
important next step in our insight-driven journey to ensure Hershey
provides our retail partners the most tailored, strategic insights
we have to offer. And since we’re bringing the MCIC right to our
customers, we’re able to set even more of our retail customers up
for success.”
The MCIC is an extension of Hershey’s Global Customer Insights
Center (GCIC), based in Hershey, Pa., that has been serving retail
partners since 2006. As a slimmed-down version, the MCIC trailer
includes four expandable panels and opens into a 22 x 53-foot
collaborative work space that can seat up to 15 people. The MCIC
provides an experiential opportunity for customers and the ability
to discuss strategies and results with a team of subject-matter
experts. Retail customers who visit the truck can expect to leave
with insights and turnkey solutions that can be directly applied to
their stores. Concepts include strategies for merchandising
optimization and store layouts, queues, checkout counters, food
service, product innovation and shopper marketing as well as how to
successfully work across all shopping channels – from bricks to
clicks and everywhere in between.
The MCIC is intended to deliver the same quality strategic
insights and shopper expertise that retail customers have
experienced at the GCIC in Hershey. It will be making stops in
Washington, D.C., Chicago, San Francisco, and numerous cities
in-between. Hershey has two dedicated MCIC subject-matter experts
who will be at all MCIC stops and work directly with retailers to
implement the latest and most productive shopper and category
strategies.
“We’re committed to helping retailers succeed and we do this by
putting the shopper at the center of everything we do,” explains
Todd Tillemans, U.S. President, The Hershey Company. “The MCIC is a
direct output of this strategy. With more than 25 visits planned
before year end, we look forward to strengthening our partnerships
with customers across the U.S. and helping these retailers better
serve their shoppers’ needs.”
For more information on the MCIC, visit
https://www.thehersheycompany.com/en_us/news-center/blog/driving-retail-solutionsliterallyintroducing-our-mobile-customer-insights-center.html.
About The Hershey CompanyThe Hershey Company,
headquartered in Hershey, Pa., is an industry leading snacks
company known for bringing goodness to the world through its iconic
brands, remarkable people and enduring commitment to help children
in need. Hershey has approximately 18,000 employees around the
world who work every day to deliver delicious, quality products.
The company has more than 80 brands around the world that drive
more than $7.4 billion in annual revenues, including such iconic
brand names as Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice
Breakers and SkinnyPop.
For more than 120 years, Hershey has been committed to operating
fairly, ethically and sustainably. Hershey founder, Milton Hershey,
created the Milton Hershey School in 1909 and since then the
company has focused on giving underserved children the skills and
support they need to be successful. Today, the company continues
this social purpose through 'Nourishing Minds,' a global initiative
that provides basic nutrition to help children learn and grow.
To learn more - Visit: www.thehersheycompany.com
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Media Contact:Laura Renaud
(717) 571-7247 lrenaud@hersheys.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/1e41ef06-01c6-4abf-a8bd-a7ccb43a0588
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