Getty Images and Verizon Shift the Lens on Disability Representation with $20,000 Creative Grant
October 30 2023 - 8:57AM
Getty Images, a preeminent global visual content creator and
marketplace, in collaboration with Verizon, has announced its
latest global Creative Grant focused on showcasing the diversity,
strength, and beauty of the disability community through the lens
of joy and empowerment.
This initiative seeks to elevate the works of
creators as they spotlight the everyday moments of happiness
experienced by people within the disability community, shifting
perceptions around physical beauty and capability. The grant
follows the successful launch of The Disability Collection in 2018,
a collaborative endeavor between both companies and the National
Disability Leadership Alliance. This collection has grown to
include over 4,000 curated images and videos devoted to portraying
individuals with disabilities more accurately. This project seeks
to unveil the extraordinary diversity within the disability
community, spotlighting the myriad ways in which individuals
navigate their lives with resilience and determination.
"Often in advertising and media, disabilities
are repeatedly shown as limiting and restrictive," stated
Dr. Rebecca Swift, Creative Grant Judge and Senior Vice
President of Creative at Getty Images. "Building on our
ongoing work with the Disability Collection, our objective remains
to empower creative talents, spark inspiration in the next
generation, and transform the depiction of disabilities in
marketing and advertising across industries."
As one of the largest technology communications
companies in the world, Verizon is committed to fostering an
inclusive environment and to making our digital space accessible to
all. Through efforts like the Valuable 500, Verizon’s Disability
Advisory Board, and the Forward for Good Disability Innovation
Accelerator, Verizon invests in an accessible future.
“As one of the world's largest
telecommunications providers, Verizon understands the value of
connection,” said Zachary Bastian, Manager, Strategic
Alliances, Verizon. “We are thrilled to continue our
partnership with Getty Images, and to sponsor the Creative Bursary.
The Disability Collection combined with global opportunities like
these help support a diverse and inclusive media ecosystem."
Recognizing the challenges faced by
photographers worldwide as they look to break into the commercial
industry, the Getty Images’ Creative Grant seeks to discover
and nurture creative talent while also alleviating some of the
financial hurdles they face to capture authentic content. The
additional monetary and promotional support from Verizon also
ensures a greater reach to potentially interested
photographers.
Open to photographers and videographers
globally, and supported by a matching grant by Verizon, Joyful
Bodies: Celebrating Diversity and Resilience is a one-time Grant,
awarding one recipient $10,000, one recipient $7,000 and one
recipient $3,000, as determined by an esteemed panel of creative
industry judges and disability activists. The Grant seeks diverse
perspectives and photographers and videographers with disabilities
are specifically encouraged to apply.
Shortlisted photography and video projects will
be judged by a panel that will include:
- Mayaan
Ziv: Founder CEO, AccessNow
- Megan
Henshall: Strategic Lead, Global Event Solutions –
Google
- Susan
Freundlich: Director of
Development at DREDF - The Disability Rights Education &
Defense Fund
-
Zachary Bastian: Strategic
Alliances Manager at Verizon
- Dr. Rebecca
Swift: Senior VP of Creative at Getty Images
Content creators are encouraged to apply
before November 20, 2023, at which point the
application period will close. Recipients of the Creative Grant
will be announced during the week of December 11,
2023.
To apply, photographers and videographers must
submit the following:
— Links to existing portfolio of work online—
The submission must include: a 200-500-word summary of the project
proposal and an inspirational mood board— A short essay that
outlines the approach— Proposals must be in English— Submissions
must be digital
Grant recipients are invited to license their
award-winning content through GettyImages.com, at a 100% royalty
rate for imagery created within their proposed project. Entrants
will also receive guidance and mentorship from one of
Getty Images’ award-winning Art Directors, as well as a
feature on Getty Images’ Creative Insights website, in
addition to promotion across relevant social channels. Please note,
this additional support is not a requirement of the Creative Grant
and is at the discretion of each recipient.
Note that the Getty Images Creative Grants
are a core piece of the wider Getty Images Grants program,
collectively aimed at supporting the world’s photographic and
photojournalism community. Since the inception of the program in
2004, the company has awarded in excess of US $2.6 million,
furthering our commitment to the craft of photography and bringing
attention to important stories that without funding, may otherwise
remain unseen.
To apply, visit:
https://grants.gettyimages.com/en/grants/joyful-bodies-grant
Image credits: Erika Dominiquini/ Getty
Images
Media Contact: Ilse
Noguezilse.noguez@gettyimages.com
A photo accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/560fb9d2-c856-475d-8931-5070428dabe4
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