Heart-Shaped Cheerios are Back with Special-Edition Name Boxes
January 30 2024 - 9:00AM
Business Wire
In honor of American Heart Month, consumers can
purchase special-edition boxes of Cheerios or personalize their own
yellow box to remind loved ones of the importance of taking care of
their heart
Cheerios is bringing back its beloved Happy Heart Shapes in
honor of American Heart Month with a fun new twist. To celebrate
five years of Happy Heart Shapes and the role Cheerios can play in
supporting Americans who want to live a heart-healthy lifestyle,
Cheerios is launching special-edition boxes featuring names of
those who inspire you to make heart healthy choices.
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In honor of American Heart Month,
Cheerios is offering the chance to purchase special-edition boxes
or personalize your own for the ones you love. (Photo: Business
Wire)
In addition to special-edition boxes with names like Mom,
Friend, Grandparents and Family in both English and Spanish
available at retailers nationwide throughout February, consumers
can also order personalized yellow boxes online featuring any name
(within 18 characters) at Cheerios.com1.
With more than 100 million Americans having some form of heart
disease, Cheerios understands how important heart health is. When
people see Grandma, Abuelo, Bestie, Dad, and the names of other
loved ones on the cover of their box, they will be reminded to take
care of their heart not only for themselves, but for those people
who mean the most to them. The name boxes are a great way to remind
people that apart from the convenience and great taste, Cheerios
are made with whole grain oats, which can help lower cholesterol as
part of a heart healthy diet2.
“From being there to cheer on your kids’ activities to laughs
across the breakfast table – these are the moments with loved ones
that remind us why it’s worth saying, ‘Yes’ to taking care of our
heart health,” said Kathy Dixon, Senior Brand Experience Manager
for Cheerios. “This year, the special-edition Cheerios name boxes
and Happy Heart Shapes are a simple reminder for people to take
care of their heart so they can be there for all of life’s special
moments.”
Special-edition boxes will be available at retailers nationwide
in five delicious flavors: Original yellow-box Cheerios, Honey Nut
Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon. Learn
more here.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
1Personalized box via Cheerios.com is $20, add an acrylic case
for +$20, free shipping. Available while supplies last. 2Three
grams of soluble fiber daily from whole grain oat foods, like
Cheerios, in a diet low in saturated fat and cholesterol, may
reduce the risk of heart disease. Cheerios cereal provides 1.5
grams per serving. Other flavors in the heart shape promotion
provide .75 grams per serving.
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General Mills Communications 763-764-6364
media.line@genmills.com Edelman Caroline Leary
caroline.leary@edelman.com
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