Totino’s™ Pizza Rolls™ Snacks and Pete Davidson are Saving Football Fans from Flat Delivery Pizza
January 08 2024 - 9:00AM
Business Wire
Davidson shows how easy it is to enjoy Totino’s
Pizza Rolls as the perfect game day snack this football season
As the Big Game approaches, Totino’s™ Pizza Rolls™ is making a
bold play to rescue football fans from disappointing pizza delivery
experiences in a new ad campaign airing during playoff season. In
partnership with comedian and actor Pete Davidson, Totino’s aims to
dethrone traditional flat pizza and help fans experience game day
with Pizza Rolls snacks that are a touchdown in every bite.
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Davidson shows how easy it is to enjoy
Totino’s Pizza Rolls as the perfect game day snack this football
season. (Photo: Business Wire)
While pizza remains the undisputed champion of the Big Game and
topping the list of most ordered delivery foods, nothing ruins game
day — other than the agony of your team taking a loss — like an
unfortunate pizza delivery experience. Recognizing the plight of
pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the
field just in time for the playoffs, equipped with their arsenal of
delicious, bite-sized pizza snacks that are ready in minutes.
"Flat Pizza has had its reign for far too long, which is why I'm
teaming up with Totino’s Pizza Rolls in the fight for flavor,” said
Davidson. "Let’s give the people what they deserve — delicious,
piping hot pizza snacks!”
In two new ad spots developed in partnership with Dentsu
Creative, Davidson delivers his signature style of comedy as he
takes on pizza delivery and epic game day parties. In the first
spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling
to receive a pizza delivery order and shows him why Totino’s is the
best way to snack on game day. In “Pete’s Za Party,” consumers get
a peek into his ultimate and over-the-top game day set up complete
with a conveyer belt producing Pizza Rolls and even a built-in air
fryer in the “hot seat,” all allowing him to enjoy Totino’s without
ever having to leave his couch.
"We understand the importance of a great game day experience,
and that starts with providing consumers unbeatable snacks offered
at an affordable price point," said Taylor Roseberry, Brand
Experience Manager for Totino’s. "With Totino’s Pizza Rolls, fans
can expect a game-winning combination that delivers convenience and
satisfaction in a delicious snack. This is brought to life in our
creative campaign in collaboration with Davidson, whose comedic
style and absurdly funny persona embodies the Totino’s brand
perfectly.”
In addition to its collaboration with Davidson, Totino’s is
surrounding the first-ever live Spanish broadcast of the Big Game
on Univision with both a pre-show integration in partnership with
fan-favorite hot sauce brand Tapatio. While no stranger to engaging
and celebrating its growing fanbase of Hispanic snackers, Totino’s
is releasing its first Spanish-language ad spot, “Hang Time” during
Univision’s broadcast. The comedic spot shows how a pizza delivery
driver’s day turns into an epic hang out as he joins the homeowner
to experience first-hand the joys of selecting a superior snacking
option like Totino’s Pizza Rolls.
Totino’s Pizza Rolls snacks promise to deliver an unmatched
snacking experience for football fanatics. With the reliability of
always being hot and ready in just minutes, these savory bites
ensure a tasty touchdown celebration from the comfort of your
couch.
For more information on all of Totino’s™ offerings, visit
Totinos.com and follow Totino’s™ on social at Instagram, TikTok,
Facebook and Twitter.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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General Mills Andrea Williamson
Andrea.Williamson@genmills.com
Edelman Tyler Krivich Tyler.krivich@edelman.com
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