Creamy, Crunchy, Chewy: Introducing Nature Valley™ Packed™, a NEW Sustained Energy Bar
July 28 2020 - 8:18AM
Business Wire
The Latest Addition to Join the Product Lineup
– Nature Valley™ Packed™ Sustained Energy Bar – Is Full of
Hard-Working Ingredients You Can Feel Good About
Nature Valley, the No. 1 granola bar brand in the U.S.*, is
launching Packed, a sustained energy bar that uniquely features
three textures – creamy, crunchy and chewy – making it unlike many
other snack bar options. This new addition to the Nature Valley
lineup is packed with hard-working, energy-boosting ingredients
like creamy nut butter, crunchy nuts and seeds such as almonds,
sunflower seeds, pumpkin seeds or peanuts, and chewy cranberries or
blueberries.
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Creamy, Crunchy, Chewy: Introducing
Nature Valley™ Packed™, a NEW Sustained Energy Bar (Photo: Nature
Valley - Packed)
“Through Packed, we want to make sustained energy approachable,”
said Scott Baldwin, business unit director, Grain Snacks at General
Mills. “Time and again, we’ve heard from consumers who want a
delicious, affordable snack bar with feel-good ingredients that not
only bring together a variety of textures, but can also offer
long-lasting energy to help them get through their busy days. With
the introduction of Packed, Nature Valley is proud to offer a snack
bar that delivers on each of these desires.”
As with all Nature Valley products, Packed contains no
artificial flavors or colors and no high fructose corn syrup, just
delicious flavor. The new snack bars are available in two
varieties: Peanut Butter & Cranberry and Almond Butter &
Blueberry. Packed snack bars are currently available at most retail
locations nationwide or online, for a suggested retail price of
$4.49 per four-count box. Visit naturevalley.com to learn more.
About General Mills General Mills is a leading global
food company whose purpose is to make food the world loves. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry,
Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA,
General Mills generated fiscal 2020 net sales of U.S. $17.6
billion. In addition, General Mills’ share of non-consolidated
joint venture net sales totaled U.S. $1.0 billion.
About Nature Valley Nature Valley believes that nature
brings out the best in all of us. That’s why we continually strive
to connect people to nature not only through the food we make, but
also outdoor experiences. Nature Valley bars offer wholesome, real
ingredients like whole grain oats and power-packed peanuts, almonds
and nut butters that deliver energy fueled by nature. We are
committed to acting as an ongoing force for nature by restoring and
preserving access to 10,000 miles of trails nationwide. Nature
Valley is a proud partner of the National Park Foundation and The
National Park Conservation Association. As creator of the granola
bar category in 1975, Nature Valley offers a wide variety of
products across bars, snacks and granola. In fact, the Nature
Valley Wafer bar was the No. 1 snack bar category launch in the
past year. Visit naturevalley.com to learn more.
* $864MM total $ sales and 15.9 $ share (Source: Nielsen Total
US xAOC 52 WE 07/04/20.)
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Jamie Bastian Jamie.Bastian@genmills.com (763) 764 – 3930
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