GE’s New LED+ Family Gives You More Than Light
June 26 2019 - 10:00AM
Business Wire
- Collection offers the quality and value
of LED light plus one stand-out feature, from an embedded speaker
to color control to battery back-up
- Features are built right into the
lights, eliminating the need for apps or additional hardware for
seamless set-up and ongoing use
Your home lighting is an essential part of your day, but what if
your light did more than illuminate? With GE Lighting’s new LED+
portfolio, consumers receive high-quality, long-lasting LED light
plus one additional stand-out feature, from a speaker to a motion
sensor to battery back-up when the power goes out.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190626005020/en/
GE's new LED+ collection offers the
quality and value of LED light plus one stand-out feature, from an
embedded speaker to color control to battery back-up (Photo:
GE)
All the features are built right into the lights, so consumers
won’t need an app or any additional hardware to unlock the
additional features.
“The average home has 45 light sockets, which is really powerful
real estate to leverage for benefit past light alone,” says Paul
Williams, General Manager for Product Management and Growth, GE
Lighting. “Our LED+ family is designed to use that ubiquity to help
solve for common problems and create new opportunities, all
concealed within lighting and without any complicated set up.”
GE’s LED+ products are offered in 60-65-watt equivalencies and
include:
Battery Backup: Light up even without power
Nearly 37 million people in the U.S. were affected by power
outages in recent years*, leaving consumers struggling to find
flashlights or candles to stay out of the dark. GE’s new battery
back-up bulb ensures your lights stay on with a battery that is
triggered when the power goes out and stays illuminated for up to
five hours. For extra convenience, simply unscrew the bulb to carry
it around the house like a flashlight for illumination wherever
it’s needed. Plus, the bulbs are designed to look like and provide
the same brightness as other bulbs throughout the house to blend in
with your aesthetic. Available in traditional A-line and BR shapes.
MSRP $14-$18
Speaker: Quality light and premium speaker
On average, Americans spend more than four-and-a-half hours a
day listening to music**, a figure that’s on the rise with the
increase of tech devices in music consumption. To meet that demand,
GE is offering two LED+ speaker bulbs, a traditional A-line bulb
and a BR for recessed can applications, that pull through music,
podcasts and other audio streaming from your smart phone or
Bluetooth device.
An embedded speaker offers premium sound quality and hides
discreetly within the ceiling or your light fixture, eliminating
the need for bulky speakers on the counter. For across-the-home
listening, pair multiple speaker bulbs across the home for robust,
sync’d sound without any wiring or hubs. Sound can be controlled
directly from the Bluetooth device or with an included remote. MSRP
$30-$35
A recessed can speaker fixture also is available for a MSRP of
$60-$70
Dusk to Dawn: Stay bright when the sun goes down
U.S. demand for smart home security products is expected to
increase 10 percent per year***, with some consumers spending
thousands of dollars on home monitoring services annually. For
those wanting to add a sense of securing at a lower cost, the new
GE dusk-to-dawn bulbs in traditional A-line shapes ensure outdoor
lights are always on when the sun goes down. A built-in ambient
light sensor automatically triggers light to come on at dusk and
turn off at dawn – simply install the bulb and never worry about
turning the lights on and off again. MSRP $8-$10
Linkable Motion: Secure even the darkest corners
As another security protection, whether it’s to warn off
unwanted guests or to guide you into your home at night, new LED+
motion lights are available. This collection includes PAR bulbs and
fixtures with a built-in motion sensor that turns the light on
whenever motion is detected and turns the light back off after
motion stops. Also includes dusk-to-dawn feature. Link multiple
bulbs together with the touch of the button so that when one is
triggered by motion, all the linked bulbs illuminate. MSRP
$15-$90
Color: Capture the color of your mood
Americans love entertaining, from an average $200**** spend for
Super Bowl parties to as much as $500 or more for a child’s first
birthday*****. Cut down on decorations with a solution that brings
eight different colored lights and two different shades of white
light to your home for those special gatherings or for daily use.
The LED+ Color solution is available in both a traditional A-line
bulb shape, as well as a BR for recessed cans. Each includes a
remote and provides two shades of white light for general
illumination (Soft White or Daylight), plus vivid red, orange,
yellow, pink, green, blue, cyan or purple hues—controllable and
changeable at the touch of a button. Install multiple bulbs and
control them all with one remote. MSRP $14-18
Availability
The LED+ products are immediately available at Target stores
nationwide, as well as Meijer stores, with a variety of additional
online and regional retailers later this year.
Visit the GE Lighting pressroom for downloadable
product images and videos.
About GE Lighting
At GE Lighting, we’re not just reinventing the light bulb. We’re
reinventing the productivity, wellness and security that comes with
it. We’re extending beyond the bulb to access new markets, we’re
scaling smart and we’re leading in a world where lighting drives
value at home from the socket to the switch to the smart phone and
the cloud in between. Our innovators think bigger and bolder to
transform spaces no one else has and drive outcomes and
opportunities that are robust, yet still as simple as screwing in a
light bulb.
Sources:
*Navigant
**Nielsen Music Streaming
***Research and Markets
****MarketWatch
*****Motley Fool
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version on businesswire.com: https://www.businesswire.com/news/home/20190626005020/en/
Mary Ann MiloGE LightingMaryAnn.Milo@GE.com
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