Kanye West Teams with Gap
June 26 2020 - 9:09AM
Business Wire
Bold Partnership will Bring YEEZY Apparel to
the People with New YEEZY Gap Line
West and Gap Relationship Comes Full Circle
as the Visionary Creative and Cultural Icon Returns to Disrupt
Fashion Retail
Kanye West, a multi-industry creative entrepreneur, is poised to
disrupt retail by bringing his YEEZY brand to millions of customers
around the world through a partnership announced today with the
iconic and globally recognized Gap brand. The YEEZY Gap line is
expected to appear in Gap stores and Gap.com in 2021.
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(Photo: MERT ALAS AND MARCUS PIGGOTT)
West Returns to Gap
Brand
This partnership brings the relationship between West and Gap
full circle, as Kanye worked in a Gap store as a teen growing up in
Chicago. Since then, West has become a disruptive force across
music, footwear, fashion, architecture and more. This new
partnership will introduce both the Gap and YEEZY brands to new
audiences.
“We are excited to welcome Kanye back to the Gap family as a
creative visionary, building on the aesthetic and success of his
YEEZY brand and together defining a next-level retail partnership,”
said Mark Breitbard, Global Head of Gap Brand.
Combining Forces of Two Cultural
Icons
This bold alliance will take the creativity, fashion leadership,
global recognition and energy of YEEZY and fuel it with Gap brand’s
51 years of expertise, 88% brand awareness, global reach and
best-in-class supply chain.
Under West’s creative direction, the YEEZY design studio will
develop the new line to deliver modern, elevated basics for men,
women and kids at accessible price points, with the creative
process just getting underway. Additionally, West’s design vision
will extend to unique YEEZY Gap expressions in Gap stores and
digital channels over time.
Kanye West maintains sole ownership of the YEEZY brand and was
recently valued at $2.9 billion USD in April 2020, and Gap Inc.
maintains sole ownership of Gap brand. This new apparel partnership
furthers the size and scope of the YEEZY business, building on the
ground-breaking success of YEEZY footwear.
Under terms of the partnership, Gap and YEEZY benefit as the
business grows, with YEEZY receiving royalties and potential equity
related to sales achievement.
About Gap
Gap is one of the world's most iconic apparel and accessories
brands and the authority on American casual style. Founded in San
Francisco in 1969, Gap's collections are designed to build the
foundation of modern wardrobes – all things denim, classic white
shirts, khakis and must-have trends. Beginning with the first
international store in London in 1987, Gap continues to connect
with customers online and across the brands about 1,600
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The brand
also serves value-conscious customers with exclusively designed
collections for Gap Outlet and Gap Factory Stores. Gap is the
namesake brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Old Navy, Gap, Banana Republic, Athleta,
Intermix, Janie and Jack and Hill City brands. For more
information, please visit www.gapinc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200626005250/en/
YEEZY PR CONSULTING, Matt Kays yeezy@prconsulting.net Gap Inc.
Annie Lee Press@gap.com
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