NEW YORK, July 21, 2016 /PRNewswire/ -- Foot Locker, Inc.
(NYSE: FL), the New York-based
specialty athletic retailer, in partnership with true sport
performance brand, ASICS America Corporation, announces its
second-annual "Real Lives. Real Runners." campaign, ahead of the
2016 TCS New York City Marathon on Sunday,
Nov. 6. Foot Locker and ASICS will once again partner with
MOFILM, inviting filmmakers to identify authentic runners and
document their stories in a short film on why they run and how
running impacts their lives.
The winning film will air during the nationally televised
broadcast of the 2016 TCS New York City Marathon on ESPN2 from
9:00 a.m. to 12:30 p.m. ET.
Additionally, the winning filmmaker will receive a cash prize from
MOFILM.
To be considered, filmmakers must submit up to a two-minute
video, and an abbreviated 60-second version, celebrating runners
from all walks of life. Deadline for submissions is Tuesday, Sept. 6. For more information, entrants
should visit MOFILM.com.
"Our first installment of the 'Real Lives. Real Runners.'
campaign in 2015 uncovered a wealth of talent and self-expression
from both our filmmaker entrants and their running subjects," said
Stacy Cunningham, vice president of
marketing for Foot Locker. "The campaign shined a light on the
different types of inspiring runners out there and their
fascinating stories. This year, we're raising the bar and
challenging filmmakers to get creative, inject a new wave of
freshness into their projects and develop their own interpretation
of what 'Real Lives. Real Runners.' truly means to them and the
runners they document."
Foot Locker and ASICS will select five finalists, whose
60-second spots will air digitally on Foot Locker's YouTube page
and be shared via the brand's social channels. During the month of
October, the world at large will be able to vote on their favorite
spots. The top three filmmakers will attend an exclusive event in
New York City hosted by Foot
Locker and ASICS leading up to the marathon where they, along with
their subjects, will present to a judging panel of industry
leaders.
"We are excited to enter our second year of collaboration with
Foot Locker to capture and share these stories," said Roeya
Vaughan, vice president of marketing for ASICS America.
"Storytelling creates such a powerful human connection, and we look
forward to another year of authentic and compelling films that will
touch and inspire all of us."
Foot Locker has been dedicated to the sport of running for more
than four decades. In further support of its official 2016 TCS New
York City Marathon sponsorship, Foot Locker will celebrate five
inspiring runners who have used running to overcome personal trials
and tribulations as a part of the 40th running of the
"Foot Locker Five Borough Challenge." The Five Borough Challenge
team will run the first 13.1 miles of the 2016 TCS New York City
Marathon together, and go on to complete the last 13.1 miles of the
race at their own pace.
About Foot Locker:
Foot Locker is part of Foot
Locker, Inc., a specialty athletic retailer that operates
approximately 3,400 stores in 23 countries in North
America, Europe, Australia, and New Zealand.
Through its Foot Locker, Footaction, Lady Foot Locker, Kids
Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep
retail stores, as well as its direct-to-customer channel, including
footlocker.com, Eastbay.com, SIX:02.com, runnerspoint.com, and
sidestep-shoes.com, the Company is a leading provider of athletic
footwear and apparel.
Additional information may be found
at footlocker.com | Twitter: @footlocker |
Instagram: @footlocker | YouTube:
youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker
About ASICS:
Anima Sana In Corpore Sano, meaning "A
Sound Mind in a Sound Body," is an old Latin phrase from which
ASICS is derived and the fundamental platform on which the brand
still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a
leading designer and manufacturer of performance athletic footwear,
apparel and accessories. For more information, visit
www.ASICS.com.
About MOFILM:
MOFILM is the leading content creation
community, connecting filmmakers and photographers from around the
world with global brands to showcase talent and create innovative
new ideas. MOFILM provides production grants, along with mentoring
and advice throughout the entire creative process of their contests
and direct commissions, from script to final edit, to ensure that
the filmmakers have the best opportunity for their work to be used
by that brand. Clients utilize our work across all channels
including digital, broadcast and cinema.
About the TCS New York City Marathon:
The TCS New
York City Marathon is the premier event of New York Road Runners
(NYRR) and the largest marathon in the world. Over 1,000,000 people
have finished the race since its first running in 1970 with just
127 entrants and 55 finishers running four laps around Central
Park. The race expanded to all five boroughs in 1976 and is now in
its 40th year as a five-borough affair. Held annually on
the first Sunday of November, the race features 50,000 runners
including the world's top professional athletes and a vast range of
competitive, recreational, and charity runners. Participants from
over 125 countries tour the city, starting on Staten Island at the foot of the
Verrazano-Narrows Bridge and running through the neighborhoods of
Brooklyn, Queens, and the Bronx before ending in Manhattan. In 2015, the inaugural NYRR Youth
Invitational at the TCS New York City Marathon gave young runners
the opportunity to run 1.8 miles of the race course in Central
Park, beginning near mile 24 and finishing at the famed TCS New
York City Marathon finish line. More than one million spectators
and thousands of volunteers line the city streets in support of the
runners, while millions more watch the live television broadcast in
the New York area on WABC-TV,
Channel 7, nationally on ESPN2, and via various international
broadcast partners around the world. The race is part of the Abbott
World Marathon Majors, which features the world's top
marathons—Tokyo, Boston,
London, Berlin, Chicago, and New York—and crowns the top
professional male and female marathoners each year. Tata
Consultancy Services (TCS), a leading global IT services,
consulting, and business solutions organization, is the premier
partner of NYRR and the title sponsor of the TCS New York City
Marathon. The 46th running of the TCS New York City
Marathon is set for Nov. 6, 2016. To
learn more, visit www.tcsnycmarathon.org.
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SOURCE Foot Locker, Inc.