PHILADELPHIA, March 11, 2019 /PRNewswire/ -- Tastykake, a
Philadelphia snack favorite for
more than 100 years, is partnering with another Philly icon,
Bassetts Ice Cream Company, to launch Cookies and Crème Mini
Donuts, the first offering from Tastykake Scoop Shop™, an ice
cream-inspired line of sweet snacks. The Scoop Shop line features
fan favorite ice cream flavors in sweet snack form and will be
launched in two phases, the first hitting shelves today, with phase
two planned for late-April.
"The Tastykake team cannot wait to share the Scoop Shop line
with our sweet loving fans," said Tastykake brand manager
Ashley Hornsby. "For more than a
year, our bakery team has dedicated themselves to developing this
line to help "Make Happy Happen" for our consumers, and we think
we've found recipes that do just that. Consumer insights helped
dictate what ice cream flavors and snack items to include in the
Scoop Shop line ensuring the most enjoyment for our fans."
Leveraging trends in the snacking category, Tastykake Scoop Shop
explores the crossover of two sweet snacks by borrowing flavor and
forms from different categories. The first Scoop Shop item, Cookies
& Crème Mini Donuts, blends one of the brand's top-selling
product types with a proven favorite ice cream flavor. Phase two
combines mint chocolate chip ice cream flavor with a creme-filled
cookie for the Mint Chocolate Chip Cookie Sandwich. The new treats
create a fun snacking experience that ice cream and sweet snack
lovers will appreciate.
To help celebrate the launch in its hometown, Tastykake will
partner with another Philadelphia
icon and the nation's oldest ice cream company – Bassetts Ice Cream
– a full-service frozen dessert distributor. With more than 250
years of combined history in the City of Brotherly Love, the two
brands will help locals and visitors alike cool down their spring
fever with a selection of limited-edition milkshake menu items
using Scoop Shop items as ingredients. The shakes will be sold at
Bassetts' original retail location in Reading Terminal Market
starting March 22. The parlor, which
still boasts the original marble countertops, is owned and operated
by the founder's great grandsons.
Scoop Shop Cookies & Crème Mini Donuts are available
everywhere Tastykake is sold for $2.99 per 9.5oz bag or $1.79 for the six-count single serve option.
These tasty twists on classic treats provide the perfect indulgence
to kick a craving or enjoy just for the fun of it. Visit
www.tastykake.com or www.facebook.com/tastykake for more
information.
About Tastykake:
A snack favorite since
1914, Tastykake offers a complete line of snack cakes,
pies, cookies, and donuts available in supermarkets, mass
merchandisers, convenience stores and other retailers. Celebrated
for their freshness and quality, Tastykakes include such classics
as Krimpets, Kandy Kakes and
Juniors. One taste of a Tastykake and you'll know why
they have been a favorite of many for more than 100 years.
Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the
largest baking companies in the U.S. For more information on
Tastykake or Flowers Foods visit www.tastykake.com or
www.flowersfoods.com.
About Bassetts Ice Cream Company
A
sixth-generation family business and a Philadelphia tradition since 1861, Bassetts
Ice Cream Company is a full-service frozen dessert distributor,
offering outstanding products and superior service. Bassetts Ice
Cream is distributed in the Philadelphia region, as well as the New
York metropolitan area, Washington,
DC and Florida. Products
can also be found internationally in China and South Korea.
For more information:
Tori
Andrews | Greer Hackett
The Zimmerman Agency
tandrews@zimmerman.com | ghackett@zimmerman.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/tastykake-debuts-scoop-shop-line-with-the-help-of-americas-oldest-ice-cream-company-300810277.html
SOURCE Tastykake