Arena to be Named First Horizon
Coliseum
MEMPHIS,
Tenn., Oct. 7, 2024 /PRNewswire/ -- First
Horizon Corp. (NYSE: FHN or "First Horizon"), in a landmark
partnership agreement with the City of Greensboro and Oak View
Group, managers and operators of the Greensboro Coliseum
Complex, will become the first naming rights partner at the
65-year-old complex, renaming the venue the First Horizon
Coliseum. Terms of the multi-year agreement that immediately
goes into effect were not released.
The new partnership with First Horizon Bank was secured by OVG
Global Partnerships, the sponsorship and naming rights division of
Oak View Group that connects world-class brands with world-class
live entertainment properties.
"We are thrilled to welcome First Horizon Bank, a fantastic
community and business partner here in Greensboro, as our naming
rights partner at the Coliseum," said Greensboro Mayor
Nancy Vaughan. "We are grateful
to Oak View Group, who, in their first year of operating our
beautiful facilities, helped us attract and secure First Horizon as
the first naming rights partner in the venue's 65-year history.
With Oak View Group as our operator and First Horizon as our naming
rights partner, the First Horizon Coliseum is poised to be a top
entertainment destination and a tremendous asset for our community
that will continue to attract events that generate millions of
dollars in economic impact for our region."
"We are thrilled to unveil the new name for this historic
coliseum which marks the beginning of an exciting chapter for First
Horizon Bank and our community. First Horizon Bank is honored
to continue the legacy of this iconic venue," said
Todd Williams, Triad Market
President. "The coliseum has been a symbol of unity, culture
and sports for generations, and we are confident that this new era
will bring even more memorable moments and opportunities for
everyone."
"The addition of a naming rights partner greatly enhances the
Coliseum's profile and appeal on a national level," said
Scott Johnson, Oak View Group's
General Manager of First Horizon Coliseum. "First Horizon Bank
is a great community partner and we look forward to working with
them on marketing initiatives that will amplify their brand and
provide additional exposure for the Coliseum and our tremendous
variety of events."
"Securing a naming rights partner was a top priority in our
first year in Greensboro," said Greg
O'Dell, President of Venue Management, Oak View
Group. "We are excited for the future here in Greensboro as we
seek new opportunities for the First Horizon Coliseum that further
generate excitement and more indelible moments for this iconic and
revered venue. First Horizon Bank is the perfect partner to help
us."
"At Oak View Group, we like to create true partnerships that
connect world-class brands with our world-class properties, and
this naming rights agreement with First Horizon Bank, is exactly
that," said Dan Griffis,
President, Global Partnerships, Oak View Group. "Naming rights
are an integral part of a venue's brand identity and a vehicle that
helps build a loyal fan base in a market. First Horizon Bank is a
terrific partner who will tremendously help us enhance the
Coliseum's initiatives through imaginative and creative customer
activations across the region."
IMAGE OF FIRST HORIZON COLISEUM AND LOGOS
AVAILABLE HERE
First Horizon Corp. (NYSE: FHN), with $82.2 billion in assets as of June 30, 2024, is a leading regional financial
services company, dedicated to helping our clients, communities and
associates unlock their full potential with capital and counsel.
Headquartered in Memphis, TN, the
banking subsidiary First Horizon Bank operates in 12 states across
the southern U.S. The Company and its subsidiaries offer
commercial, private banking, consumer, small business, wealth and
trust management, retail brokerage, capital markets, fixed income,
and mortgage banking services. First Horizon has been recognized as
one of the nation's best employers by Fortune and Forbes magazines
and a Top 10 Most Reputable U.S. Bank. More information is
available at www.FirstHorizon.com.
About Oak View Group
Oak View Group (OVG) is the
global leader in live experience venue development, management,
premium hospitality services, and 360-degree solutions for a
collection of world-class owned venues and a client roster of
arenas, stadiums, convention centers, music festivals, performing
arts centers, and cultural institutions. Founded by Tim Leiweke and Irving
Azoff in 2015, OVG is the leading developer of major new
venues either open or under development across four continents.
Visit OakViewGroup.com, and follow OVG on Facebook, Instagram,
LinkedIn, and X.
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SOURCE First Horizon Bank