Eros Now Announces China VOD Distribution Deal with Wasu Media
August 19 2019 - 10:56AM
Business Wire
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc
(NYSE:EROS) (“Eros” or “the Company”), a Global Indian
Entertainment Company, today announced its partnership with WASU
Media to deliver Bollywood and original Indian content to Chinese
digital customers. WASU Media is a major cable television,
broadband network OTT and IPTV service provider in China.
With the signing of this partnership deal, Eros Now cements its
position as a pioneer as the only Indian OTT player to have
distribution deals for Video on Demand in China. WASU Media has a
strong base in the country and reaches 125 million users via its
Cable TV, OTT, IPTV distribution network to 100+ cities in China,
providing Eros Now a platform to further expand its subscriber
base. The partnership will enable WASU Media to provide Bollywood
content as a SVOD service to Chinese viewers and further enhance
the demand that Bollywood content has seen in China over the last
2-3 years.
China has demonstrated a strong affinity towards Indian content,
making it one of the most significant markets for the Indian film
industry. The country’s reaction to Bollywood movies like Dangal,
Bajrangi Bhaijaan and Andhadhun has been remarkable. While other
OTT players have tried to initiate partnership deals in China, none
have been confirmed so far except Eros Now.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros
Digital, said, “We have always believed that content is not
limited by boundaries. China is a great market for Bollywood
content and our partnership with WASU Media and uCast ties in with
our ethos of connecting with Bollywood fans across the world.
Through such alliances, we will continue to build on our global
reach for Eros Now.”
Lu DanQiang, General Manager - Wasu New Media Operations,
said, “WASU Media's partnership with Eros and uCast significantly
promotes the development of Indian film and television in China,
delivering more Bollywood content to Chinese audiences. Chinese
film fans now have the opportunity to watch high quality Indian
film and TV content, which is a win-win cooperation for both
parties.”
About Eros International
Plc
Eros International Plc (NYSE:EROS) a Global Indian Entertainment
company that acquires, co-produces and distributes Indian films
across all available formats such as cinema, television and digital
new media. Eros International Plc became the first Indian media
company to list on the New York Stock Exchange. Eros International
has experience of over three decades in establishing a global
platform for Indian cinema. The Company has an extensive and
growing movie library comprising of over 3,000 films, which include
Hindi, Tamil, and other regional language films for home
entertainment distribution. The Company also owns the rapidly
growing OTT platform Eros Now. For further information, please
visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
Movie titles, Music Videos, Television Programming and others Eros
Now caters to more than 154.7 million registered users and 18.8
million paying subscribers worldwide with the promise of endless
entertainment Product features, such as video in HD, multi-language
subtitles, movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
About Wasu Media Group
Wasu Media Group is a large state-owned cultural and media
industry conglomerate, ranking first in the development of China’s
new media industry. It is one of the largest comprehensive digital
service operators in the fields of interactive TV, Mobile TV and
Internet TV in China. Wasu Media Group has licenses for cable, new
media and broadband networks and covers a large number of
traditional and new media users - currently reaching 125 million
users through its network to over 100 cities in China. Wasu Media
Group business covers all provinces (municipalities and autonomous
regions) in mainland China. Wasu relies on its development of new
media, new network, cloud-computing, big data, original content and
smart technology to establish itself as an industry leader. For
more info: www.wasu.com.cn/en
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version on businesswire.com: https://www.businesswire.com/news/home/20190819005400/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com
Media:
Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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