DUBAI, UAE, May 6, 2021 /PRNewswire/ -- DoubleVerify ("DV")
(NYSE: DV), a leading software platform for digital media
measurement, data and analytics, today announced the expansion of
its business into the Middle East,
North Africa and Turkey (MENAT) region. To support its
operations, DV has appointed two new business directors –
Johara Abdelmoumen and Wassim
Mneimneh – both of whom join with extensive experience of the
region. Based in DV's Dubai
office, they will be tasked with addressing the needs and
requirements of local brands and agencies regarding media quality
and performance.
"The MENAT region has seen a substantial rise in digital media
consumption, particularly across social media," said Tanzil Bukhari, Managing Director EMEA at
DoubleVerify. "Many brands in the region are already allocating
significant budgets across digital media and, in line with the fast
evolving news cycles we're witnessing, the need for independent
measurement is also growing. The expansion of our local team is
crucial, as it lets DV be hyper-responsive to our customers' needs
– helping them maximize their digital media investments.
Ultimately, DV's expansion into the region exemplifies our
commitment to support global advertiser customers wherever they are
doing business, and underscores the company's drive to verify
everywhere."
Gosia Wajchert, Regional Director
MENAT at MediaBrands, commented, "Brand safety, ad fraud, and
viewability have only become more critical and complex across the
digital advertising ecosystem worldwide. DV's leading media
verification solutions and local team will be vital in helping us
ensure we are making smart, brand-safe placements in a
fast-evolving online environment."
For more information about DoubleVerify, contact:
sales@doubleverify.com.
About DoubleVerify
DoubleVerify is a leading software platform for digital media
measurement and analytics. Our mission is to make the digital
advertising ecosystem stronger, safer and more secure, thereby
preserving the fair value exchange between buyers and sellers of
digital media. Hundreds of Fortune 500 advertisers employ our
unbiased data and analytics to drive campaign quality and
effectiveness, and to maximize return on their digital advertising
investments – globally.
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Contact:
Charlotte Sexton
+44 (0)7500 556672
charlotte.sexton@archetype.co