Dine Brands Announces Executive Leadership Changes
February 05 2025 - 4:00PM
Business Wire
Dine Brands CEO John Peyton to serve as Interim
Applebee’s President
Tony Moralejo to Step Down as Applebee’s
President
Dine Brands Global, Inc. (NYSE: DIN), the parent company of
Applebee’s Neighborhood Grill & Bar®, Fuzzy’s Taco Shop®, and
IHOP®, today announced that Tony Moralejo will step down as
Applebee’s President, effective March 4, 2025, and will serve as an
advisor to the company through June 4, 2025. John Peyton, CEO, Dine
Brands, will assume the role of Interim Applebee’s President while
continuing in his current capacity.
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Tony Moralejo, Applebee’s President
(Photo: Business Wire)
"Tony and I share a deep respect for the DNA of Applebee’s and
we are all grateful for his contributions since he took on this
role two years ago. He has navigated a challenging economic
environment, led an outstanding team, and strengthened our
relationships with franchisees. I’m incredibly thankful for his
leadership—he embodies what great leadership looks like. I look
forward to building on his work and accelerating our plans to grow
the brand and achieve superior results," says John Peyton, Dine
Brands CEO.
"It has been an absolute honor and privilege to serve as
President of this exceptional brand. Leading this remarkable team
and working alongside our dedicated franchise partners over the
past two years has been an incredible experience," added Tony
Moralejo, departing Applebee’s President.
The company has initiated a nationwide search for a new leader
for Applebee’s with proven expertise in brand stewardship,
restaurant operations and marketing. In the meantime, Peyton will
oversee the brand, collaborating with the executive team and
franchisees to capitalize on growth opportunities across key areas,
including digital experience, menu innovation, in-restaurant
dining, off-premise, and domestic expansion.
Peyton, a seasoned brand executive, joined Dine Brands in
January 2021 as CEO and brings a proven track record in operations,
development, and franchisee relations. Before joining Dine Brands,
he served as President and CEO of Realogy Franchise Group,
following a 17-year tenure as a senior executive at Starwood Hotels
and Resorts Worldwide, Inc. A recognized leader in global branding,
he has extensive experience in managing large, complex
organizations, driving growth at scale, and fostering innovation
while maintaining operational flexibility.
About Dine Brands Global, Inc.
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE:
DIN), through its subsidiaries, franchises restaurants under
Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop®
brands. As of September 30, 2024, these three brands consisted of
over 3,500 restaurants across 19 international markets. Dine Brands
is one of the largest full-service restaurant companies in the
world and in 2022 expanded into the Fast Casual segment. For more
information on Dine Brands, visit the Company's website at
www.dinebrands.com.
BR-APPB, PPL-L
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Media Contact Susan Nelson Dine Brands Global
MediaInquiries@dinebrands.com
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