IHOP Revamps 1,500 Restaurants with New POS Technology
April 30 2024 - 9:00AM
Business Wire
U.S. IHOP Restaurants Reach Implementation
Milestone with TRAY Point of Sale Provider
Dine Brands Global, Inc. (NYSE: DIN), the parent company of
Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy’s Taco Shop®
restaurants, announced today that it has reached an important
milestone in its implementation journey updating 1,500 U.S. IHOP
restaurants to TRAY POS systems.
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The brand is nearing the end of a roughly two-year migration
initiative which set out to enable a cloud-native POS platform that
could retain its current hardware stack while providing
cost-effective hardware flexibility for restaurant franchisees and
operators.
“This is a critical step in the evolution of our iconic brand,”
said Justin Skelton, CIO and Senior Vice President of Information
Technology at Dine Brands. “POS systems are essential to efficient
operations and have major impacts on the guest and team member
experience. Through this process, we’ve seen this technology has
the power to decrease table turn times and increase tip and
check.”
By updating 15-plus year-old POS systems in IHOP restaurants,
the Dine Brands IT team has already been able to provide
franchisees with a variety of features to improve operations,
including reporting and performance analytic improvements, and
more. The system’s open architecture allows for quick and robust
integrations to the brand's critical platforms, from back-of-house
technologies to online ordering and payment platforms.
"We’ve not only modernized the IHOP guest and team member
experience but have also adapted to the needs of our franchisees as
the industry evolves," said Jay Johns, President of IHOP. “With new
technology like server tablets, our franchisees’ team members can
stay closer to our guests and ultimately provide a more efficient
and joyful dining experience.”
The organization has reported over 10,000 POS server tablets
being leveraged across IHOP locations using TRAY, which enable
faster ordering and checkout directly at guests’ tables.
"Our collaboration with IHOP is illustrative of the
industry-wide need for smart and efficient technology that can cut
costs and improve efficiencies for restaurants, and is compatible
with existing or new hardware," said Peter Kellis, CEO of TRAY.
"Restaurants like IHOP are seeking ways to incrementally improve
operations without massive spend and equipment changes, and that
can be achieved with cloud-based solutions. We are proud to serve
IHOP and look forward to supporting the brand for the long
term."
About IHOP
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch, and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand-Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of December 31, 2023,
there are 1,814 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, California-based Dine Brands Global, Inc.
(NYSE: DIN).
About TRAY
TRAY is a leading provider of cloud-native enterprise-class POS
systems for the hospitality industry. The company's mission is to
empower restaurants to operate more efficiently, increase revenue,
and provide a better experience for their customers. TRAY can
deploy its on-premise software on many generations of hardware
devices from 20-year-old PCs to modern Android terminals and
tablets. Devices connect directly to TRAY’s cloud-based server
platform, removing the need and complexity of maintaining a server
device on premise. TRAY’s software allows all in-store devices to
interconnect and operate fully in offline mode in case of internet
outages, making it one of the most resilient systems available.
TRAY integrates with other solutions used by large restaurant
brands for reporting, inventory, labor, and payments. Further,
TRAY’s solution includes tableside ordering and payment, QR Code
payment, online ordering, apps, tablets, and self-service kiosks,
offering a best-of-breed solution for cutting edge operators.
For more information on TRAY and its POS solutions, please visit
tray.com.
BR-IHOP
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