Award-winning whisky brand, Crown Royal,
launches long-term creative relationship with Solange Knowles for Saint Heron, with
limited-edition prestige flavored whisky launch and support for
artist's debut handblown glassware collection
NEW
YORK, May 31, 2023 /PRNewswire/ -- Award-winning
whisky brand, Crown Royal, has introduced a multi-pronged, bold new
partnership with multidisciplinary artist, Solange Knowles for Saint Heron, to debut the
brand's newest limited-time offering – Crown Royal Golden Apple
Aged 23 Years. With the launch of Crown Royal Golden Apple, the
brand is providing a new flavored luxury offering that will
challenge the conventional luxury category and revolutionize the
way consumers think about prestige whisky.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9173551-golden-apple-aged-23-years-solange-knowles-for-saint-heron/
Crown Royal and loyal brand adorer, Solange, will host a series
of events that showcase their unique synergy and champions amazing
flavors and creative visions, like those behind Golden Apple. The brand and Solange will kick
things off on June 8th in
New York with the debut of Saint
Heron's first collection of hand-blown glassware at the opening
reception of the creative group's screening of "A House is not a
Home." The video captures the conversation of the spirit of objects
and the lives they take on. Crown Royal
Golden Apple will be served throughout the night from the
glassware as guests will have the opportunity to taste and explore
the liquid and learn about the inspiration and creative process
behind the glassware collection.
"Crown Royal represents the same values of quality,
craftsmanship and innovation that we create at Saint Heron. I
admire their legacy of creating and influencing cultural
iconography, as it is something that is always at the forefront of
my creative process," the renowned creative, Solange Knowles shares. "Together, we are
creating something truly unique and unexpected, that embodies the
creative spirit of Saint Heron to push the boundaries of what's
possible."
The launch will also be supported with an upcoming co-branded
Crown Royal Golden Apple x Solange
Knowles event where creative tastemakers and whisky
connoisseurs will be invited to join in a full sensory experience
to savor the rich, complex notes of the innovative new liquid. The
invite-only event will be hosted in Houston, the hometown of Knowles, in a
luxurious setting that fully captures the essence of Golden Apple.
As guests experience the new liquid, they'll be transported to a
world of luxury and indulgence in a transcendent convergence
of music, art, food, and culture. This extraordinary collaboration
unveils a breathtaking fusion of larger-than-life audiovisual
installations that will explore the profound connection between
culture, gold, and music. From its ethereal artistic significance
to its symbolic representation of power, wealth, and corruption,
this multiscreen installation will create a captivating backdrop
for the remarkable launch of Golden
Apple.
Golden Apple is an expression of
the meticulous craftsmanship Crown Royal is known for. The
exquisite blend of whiskies aged 23 years and the taste of golden
delicious apples, paired with decadent notes of creamy vanilla,
toasted oak and cinnamon – comes together in a display of bold
richness that deserves its own spotlight.
This release goes beyond the prestige flavor profile and
stretches its innovation all the way to the captivating bottle.
Starting mid-June, consumers will also be introduced to an
unprecedented multi-sensory augmented reality experience synced to
music that will stimulate their senses via QR code found on the
bottle. The groundbreaking audio-reactive enhanced reality (ER)
experience creates an immersive journey that allows consumers to
enter a visual world crafted by Golden
Apple that is amplified by the power of music. With two
dynamic modes to choose from, consumers can tap into their
creativity in 'creator mode,' constructing a personal world where
visuals harmonize with the soundscape, or opt for the 'party mode,'
witnessing the AR universe pulsate in real-time synchronization
with the music of their choice.
"This disruptive new liquid offering is a result of a shared
commitment to innovation and creativity that speaks to our fans
that have been patiently waiting for an evolution of Regal Apple,"
says Hadley Schafer, Director of
Crown Royal Whisky. "Launching a partnership with an artist like
Solange Knowles brings the expertise
of a leading whisky brand and the fresh perspective and vision of a
creative trailblazer who routinely pushes artistic boundaries
together in such an authentic manner. We are excited to continue
creating tasteful, groundbreaking experiences following this
launch."
Crown Royal's partnership with Solange will continue into early
2024 and will highlight new innovations, brand heritage and
celebrate the rich history and tradition that has made it one of
the most respected and beloved whiskies in the industry.
Crown Royal Golden Apple Aged 23 Years will hit shelves on
June 1st and is paired with a bespoke
golden bottle in an iconic suede-finished Crown Royal bag and
collector's box. The limited-edition blend has an ABV of 40% and
will be available at a suggested retail price of $249.99 for a 750mL bottle. Learn more about
Crown Royal Golden Apple HERE.
Enjoyed neat or on ice, it's the perfect way for our 21+
drinkers to mark those moments of celebration and
accomplishment.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit crownroyal.com. Crown Royal
encourages all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the
world. For more information about Diageo, their people,
brands, and performance, visit diageo.com. Visit Diageo's
global responsible drinking resource, DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About Saint Heron
Saint Heron is a multidisciplinary
platform and institution that seeks to amplify vital voices and
works in art, design, music and literature. Saint Heron remains
dedicated to empowering future practitioners of art by reverencing
the spiritual act of creating and spotlighting artists' unwavering
devotion to the intergenerational language of expression.
Media Contacts
Jazmine
Settles, DIAGEO
Jazmine.Settles@diageo.com
Crown Royal PR, Taylor
CrownRoyal@taylorstrategy.com
Eve-Marie Kuijstermans, Purple PR
Eve-Marie.kuijstermans@purplepr.com
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SOURCE Crown Royal