The Leading Ranch Water Continues its Modern
West Takeover, Debuting its Newest Offering at a Texas-Sized
Celebration with a Special Appearance from Lainey Wilson and Performances by Caylee Hammack, Tenille
Townes and 'New Artist of the Year' Winner Hailey
Whitters
FRISCO,
Texas, May 11, 2023 /PRNewswire/ -- Lone River
Beverage Co. continues to cement its place in modern western
culture. The No. 1 selling Ranch Water in the U.S. joined forces
with Multi-PLATINUM star and Yellowstone cast member Lainey Wilson, to host a Texas-sized celebration of women trailblazers
and entrepreneurs in Frisco,
Texas.
In a room brimming with leading female tastemakers and culture
shapers, Katie Beal Brown – Lone
River CEO & Founder – and Wilson raised a glass, or rather a
can, to ladies who embody the spirit of the modern west and are
trailblazing the path for others. The festive affair was topped off
with a special performance by rising stars, Caylee Hammack, Tenille
Townes and Hailey Whitters, ahead of one of country
music's biggest nights.
Beal Brown and Wilson unveiled a first look at the Lone River +
Yellowstone Limited Edition Ranch Pack. Available nationwide
starting this month, the pack design features a striking
black-and-yellow color scheme against the backdrop of the iconic
Yellowstone Ranch. The limited-edition variety pack is available in
12-packs of 12 oz cans, 6 cans of Original Ranch Water and 6 cans
of the brand's classic margarita style Ranch Rita – best enjoyed
chilled from the can and dressed with lime and salt.
"Lone River was born from a lifestyle that's having a real
moment in modern culture right now," says Beal Brown. "It only made
sense that our first-ever limited-edition pack would be with
Yellowstone, and what better way
to celebrate it hitting shelves than with other powerhouse women
who share our ranch life roots and look to create moments of
celebration all summer long."
Joining forces with the No. 1 series on television, Lone River
continues its legacy of meaningful collaborations that bring the
grit and spirit of the modern west mainstream.
Starting May 15 through September
15, fans (21+) of Lone River and Yellowstone can
visit www.sweepstakes.loneriverbevco.com to enter for a chance
to win exciting prizes*, including a one-of-a-kind private dinner
and concert experience.
Residents of California,
Florida, Michigan, Montana, Tennessee and Texas have the chance to score pre-recorded
video messages, a $400 gift card and
a Lone River prize swag kit.
"It's been a wild ride filming the fifth season of
Yellowstone, and this
limited-edition pack from Lone River captures the essence of the
Dutton Ranch I've quickly grown to love, perfectly," said
Wilson.
Lone River's summer tour will continue in Austin, Texas this weekend at the iHeart
Country Festival where fans 21+ can enjoy a variety of delicious
beverages like a classic cold can of Original Ranch Water or dial
things up with a Spicy Ranch Rita as they enjoy performances from
country music's hottest stars on Saturday,
May 13.
Lone River is the leading Ranch Water and a Top Ten leader
within the Hard Seltzer segment nationwide1. Most
recently, the brand announced a multi-year partnership with
superstar Miranda Lambert, as well
as the launch of its Ranch Rita Variety Pack, delivering the
indulgent taste of America's most beloved cocktail – the margarita,
adding to its portfolio of tequila-inspired hard seltzers.
For more information about Lone River
Ranch Water and Yellowstone Limited Edition Pack, as well as
to find a retailer near you, follow @RanchWater on social and visit
www.loneriverbevco.com. When enjoying Lone River, please remember
to drink responsibly.
About Lone River Beverage Company
Founded in 2019 by
native Texan Katie Beal Brown and
acquired by Diageo in 2021, Lone River Beverage Company offers two
unique drink propositions, with the taste of organic agave nectar
and lime, that play on the biggest tequila inspired cocktail spaces
with both lighter and fuller flavored options. The brand's namesake
Ranch Water hard seltzer is rooted in tradition and taste from the
high desert of Far West Texas. At 80 calories and 4% ABV per 12 oz
can, Lone River Ranch Water brings
an easy-drinking twist to Texas'
classic cocktail. Lone River Ranch
Water hard seltzer is available in Original, Spicy, Rio Red
Grapefruit and Prickly Pear flavors. Lone
River Ranch Rita Margarita Style is a fuller flavored, 6%
ABV, premium brewed beverage that delivers the indulgent taste of
the classic margarita cocktail. Lone River
Ranch Rita is available in Classic, Spicy, Mango and Blood
Orange flavors. Lone River products are available nationwide in
major retailers as well as independent stores. Lone River is also
available via delivery platforms Instacart, Drizly, and more. To
learn more, visit www.loneriverbevco.com. Enjoy Responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
PLEASE DRINK RESPONSIBLY.
LONE RIVER Ranch Water Hard Seltzer. Far West Spirits LLC,
Houston, TX.
*NO PURCHASE NECESSARY. U.S. only, 21+, Void where prohibited.
Sweepstakes starts 5/15/23 a
12:00 a.m. ET and ends 9/15/23 a 11:59:59 p.m.
ET. Scanning QR Code will not result in entry; after
scanning QR Code, user must access mobile website via provided
link, and then complete and submit entry form. TO ENTER WITHOUT
SCANNING OR CODE, go to sweepstakes.loneriverbevco.com and
complete and submit entry form. (1) Grand Prize of private dinner
& concert with Lainey Wilson in
Summer 2023 (subject to availability & other restrictions): (1)
First Prize of $100 gift card per
state; (1) Regional Prize for each of CA, MT, NC, TN & TX of
pre-recorded video message from Lainey
Wilson; $400 gift card; and
prize kit. Sponsor reserves the right to award additional prizes in
select U.S. markets. Limit 1 entry per person. For Grand/Regional
Prize: guest must be 21+. For First/Regional Prize: gift card
issuer selected by Sponsor with gift card subject to issuer's
terms. ALCOHOL IS NOT PART OF ANY PRIZE. See Official Rules at
website for prize descriptions/restrictions, odds of winning and
other details. Sponsor: Diageo Beer Company USA, New York,
NY.
Media Contacts:
TAYLOR
loneriver@taylorstrategy.com
Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
1 Nielsen Total US x AOC L4 Wks - w/e 02/11/23
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SOURCE Lone River Beverage Company