Salesforce Joins Deluxe for Season Six of Small Business Revolution Reality Series
June 17 2021 - 4:15PM
Business Wire
Salesforce returns for a second season of small
business advice
Deluxe (NYSE: DLX), a Trusted Payments and Business Technology™
company, today announced that Salesforce, the global leader in
customer relationship management, will return for season six of the
acclaimed Deluxe reality show, Small Business Revolution.
The two companies first came together in early 2019, when Deluxe
engaged Salesforce to accelerate the company’s go-to-market
strategy and technology infrastructure. Now, Salesforce will be
part of Small Business Revolution for a second season with some of
their small business customers signing on as experts, to support
the continued growth of the featured Black-owned businesses in
Minneapolis and St. Paul.
This season, Salesforce Trailblazers, who are customers driving
innovation with the Salesforce platform, will be present in each
episode, consulting with the featured small businesses. Shonnah
Hughes, who works at Momentive and co-founded her own non-profit
small business called PepUp Tech, along with Justice Sikakane, Sr.,
Director of IT at Hennepin Theatre Trust in Minneapolis will
provide expertise on how to use technology to manage and improve
customers' relationships. Darren Hawthorne, President of Golden
Krust Caribbean Bakery in the Bronx, along with his Executive Chef,
Ryan Cross, will serve as both technology and industry experts for
featured business, Sammy’s Avenue Eatery.
“Salesforce has been such a great partner to Deluxe and I’m
thrilled to have some of their amazing small business Trailblazers
working with us this season,” said Amanda Brinkman, Deluxe Chief
Brand and Content Officer, and the creator and co-host of the
series. “For our featured business owners to be able to get real
world advice from their peers is fantastic and will help the
businesses this season thrive.”
“Minnesota has been at the epicenter of our nation’s most recent
racial crisis and has brought light to the challenges Black
communities face every day. We are excited to join Deluxe, which
shares our values of equality and innovation, for another reason –
this time to collaborate with local Black business owners,” said
Shalaya Shipman, Senior Director for Small Business Strategic
Development at Salesforce. “We’re enlisting Salesforce customers to
share their technical expertise and support the continued success
of these extraordinary small businesses that sit at the heart of
their communities.”
The sixth season of Small Business Revolution began filming in
mid-April. Along with the professionals from Deluxe and Salesforce,
Brinkman is joined by retired NBA star, TNT commentator and
entrepreneur Baron Davis as co-host.
To learn more about the Small Business Revolution and to watch
previous seasons of the show, visit www.sbr.org, HULU or Prime
Video.
About Deluxe Corporation Deluxe, a Trusted Payments and
Business Technology™ company, helps businesses pay, get paid,
optimize and grow. For more than 100 years, Deluxe has championed
businesses so communities thrive at all stages of their lifecycle,
from start-up to maturity. Our powerful solutions support millions
of small businesses, thousands of financial institutions and
hundreds of the world’s most valuable brands. The company operates
at significant scale, processing more than $2.8 trillion in annual
payment volume. To learn how we can help your business, visit us at
www.deluxe.com, www.facebook.com/deluxecorp,
www.linkedin.com/company/deluxe, or www.twitter.com/deluxe.
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version on businesswire.com: https://www.businesswire.com/news/home/20210617005613/en/
Cameron Potts, VP of Corporate Communications 651-233-7735
cameron.potts@deluxe.com
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