HIGHLIGHTING DEDICATION TO REGENERATIVE
SOURCING, BRAND EXPANDS SUSTAINABILITY-FOCUSED OFFERING WITH
REIMAGINED BRAND ICONS
SANTA
BARBARA, Calif., Jan. 15,
2024 /PRNewswire/ -- Southern California-based global lifestyle
brand UGG® (a division of Deckers Brands (NYSE: DECK)
unveils the next iteration of Regenerate by UGG™, a
collection highlighting the brand's dedication to crafting products
that last.
The Regenerate by UGG™ Collection is a pinnacle expression
of everything consumers love about the UGG® icons but with a
renewed focus on what it means to choose products that feel good,
inside and out. With a commitment to exacting artisanship,
precision cutting, and premium construction methods, the brand
sourced materials from farms practicing regenerative agriculture,
helping to reduce negative impacts while enhancing positive ones.
By reimagining how consciously sourced and crafted styles look and
feel, UGG® refreshed the brand's must-have styles with masterful
craftsmanship. The expansion of the brand's regenerative offerings
kicks off with the new Tasman Crafted Regenerate Slipper and the
Ultra Mini Crafted Regenerate, both examples of how the brand's
dedication to regenerative sourcing only enhances the beauty and
durability of the shoes.
- Tasman Crafted Regenerate, $160 – UGG® has created the Tasman Crafted
Regenerate as the latest evolution of the iconic Tasman. This
iteration of the classic indoor-outdoor slipper is made from
materials sourced from farms that practice regenerative
agriculture. Creating comfort for today while prioritizing
responsibility for tomorrow, this slipper features a sugarcane EVA
outsole and UGGplush™ sock liner made from 60% upcycled wool.
Designed with a suede upper sourced from farms that practice
regenerative agriculture and finished with hand-stitched details
and a woven leather strap.
- Ultra Mini Crafted Regenerate, $190 – The UGG® Ultra Mini Crafted Regenerate
is made with Premium Twinface sheepskin, from farms that practice
regenerative agriculture — which helps impact soil, encourage
wildlife diversity, capture carbon in the ground, and preserve the
land for future generations. Cast in the same iconic silhouette,
this version of the Ultra Mini is elevated with hand-stitched
details and a bolder Twin Seam. Slip into comfort with UGGplush™
upcycled wool lining, and an EVA outsole made from fast-growing,
renewable, and rainwater-nourished sugarcane.
Styles featured in the Regenerate by UGG™ Collection are
available now for purchase at UGG.com, UGG® stores, and select
wholesale retailers nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic Boot. First worn by
Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. UGG® is an environmentally and
socially conscious brand which strives to be socially just,
economically inclusive, and environmentally restorative. Delivering
more than $1.5 billion in annual
sales, UGG® partners with the best retailers globally and owns
concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg.
Press Contact:
UGG®
Sarajane
McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica
Morelli
Senior Director
erica.morelli@karlaotto.com
HIGH-RES CONTENT
Campaign + product photography
content credit: UGG®
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ugg-unveils-next-iteration-of-regenerate-by-ugg-collection-302034097.html
SOURCE UGG